You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout experience of 150 major e-commerce sites. You’re currently navigating by page design (Shipping address). You can also navigate by site reviews.

On this page there’s 3 highlights (pro only) outlining what American Girl are doing right and wrong. The screenshot was taken April 2, 2012 and depicts American Girl's Shipping address.

In total, 7 American Girl page designs have been benchmarked across 63 usability guidelines from the Checkout Process research study. See full American Girl case study.