On this page there’s 16 highlights (view in Baymard Premium) outlining what Purple Carrot are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on July 28, 2022 and depicts Purple Carrot’s Address Book. In total, we’ve reviewed 17 of Purple Carrot’s page designs. To see them all, visit the full Purple Carrot UX case study.