On this page there’s 12 highlights (view in Baymard Premium) outlining what American Eagle are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on May 13, 2024 and depicts American Eagle’s Address Book. In total, we’ve reviewed 45 of American Eagle’s page designs. To see them all, visit the full American Eagle UX case study.