On this page there’s 4 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 41 ‘Accounts & Self-Service: Address Book’ design examples.)
The screenshot was taken January 4, 2019 and depicts H&M’s Address Book. In total, we’ve reviewed 46 of H&M’s design elements. To see them all, visit the full H&M UX case study.