On this page there’s 4 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 41 ‘Accounts & Self-Service: Address Book’ design examples.)
The screenshot was taken January 21, 2019 and depicts Rakuten’s Address Book. In total, we’ve reviewed 45 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.