This is a case study of Basecamp’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 252 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Basecamp’s overall e-commerce UX performance is mediocre. Basecamp’s UX performance in particular suffers from usability issues caused by broken Plan Matrix, broken Page Types & Design, and poor Sign-Up & Account Management.
Overall UX Performance
255 Guidelines · Performance:
152 Guidelines · Performance:
Homepage & Navigation
24 Guidelines · Performance:
Page Types & Design
17 Guidelines · Performance:
8 Guidelines · Performance:
77 Guidelines · Performance:
Sign-Up & Account Management
12 Guidelines · Performance:
Site-Wide Features & Navigation
14 Guidelines · Performance:
103 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
13 pages of Basecamp’s e-commerce site, marked up with 82 best practice examples:
9 pages of Basecamp’s e-commerce site, marked up with 55 best practice examples:
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