Basecamp UX Case Study
This is a case study of Basecamp’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 252 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Basecamp’s overall e-commerce UX performance is mediocre. Basecamp’s UX performance in particular suffers from usability issues caused by broken Plan Matrix, broken Page Types & Design, and poor Sign-Up & Account Management.
First benchmarked in December 2021.
Overall UX Performance
255 Guidelines · Performance:
Desktop Web
152 Guidelines · Performance:
Homepage & Navigation
24 Guidelines · Performance:
Page Types & Design
17 Guidelines · Performance:
Plan Matrix
8 Guidelines · Performance:
Checkout
77 Guidelines · Performance:
Sign-Up & Account Management
12 Guidelines · Performance:
Site-Wide Features & Navigation
14 Guidelines · Performance:
Mobile Web
103 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Basecamp’s Desktop Web E-Commerce Design
13 pages of Basecamp’s e-commerce site, marked up with 82 best practice examples:
Basecamp’s Mobile Web E-Commerce Design
9 pages of Basecamp’s e-commerce site, marked up with 55 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.