Basecamp’s E-Commerce UX

This is a case study of Basecamp’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 252 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Basecamp’s overall e-commerce UX performance is mediocre. Basecamp’s UX performance in particular suffers from usability issues caused by broken Plan Matrix, broken Page Types & Design, and poor Sign-Up & Account Management.

First benchmarked in December 2021.


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Overall UX Performance

255 Guidelines · Performance:

Desktop Web

152 Guidelines · Performance:

Homepage & Navigation

24 Guidelines · Performance:

Page Types & Design

17 Guidelines · Performance:

Plan Matrix

8 Guidelines · Performance:


77 Guidelines · Performance:

Sign-Up & Account Management

12 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Mobile Web

103 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Basecamp’s Mobile Web E-Commerce Design

9 pages of Basecamp’s e-commerce site, marked up with 55 best practice examples: