20 ‘Digital Subscriptions & SaaS’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 20 leading ‘Digital Subscriptions & SaaS’ sites in the US and Europe. Each of the 20 SaaS sites have been manually rated across 255 different UX elements, all based on Baymard’s 110,000 hours of UX research.
This is a sub-set of the full benchmark which includes 197 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
255 Guidelines
Desktop Web
152 Guidelines
Homepage & Navigation
24 Guidelines
Homepage
9 Guidelines
Main Navigation
15 Guidelines
Page Types & Design
17 Guidelines
Plan Matrix
8 Guidelines
Checkout
77 Guidelines
Checkout Types & Layout
11 Guidelines
Customer & Address Information
6 Guidelines
Payment Flow & Methods (Incl. Third-Party)
4 Guidelines
Credit Card Form
9 Guidelines
Order Review
5 Guidelines
Order Confirmation & E-Mail
4 Guidelines
User Interactions & Distractions
7 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Labels & Microcopy
7 Guidelines
Field Design & Input Optimization
14 Guidelines
Sign-Up & Account Management
12 Guidelines
Site-Wide Features & Navigation
14 Guidelines
Mobile Web
103 Guidelines
Homepage & Navigation
12 Guidelines
Homepage
6 Guidelines
Main Navigation
6 Guidelines
Page Types & Design
10 Guidelines
Checkout
59 Guidelines
Checkout Types & Layout
4 Guidelines
Customer & Address Information
5 Guidelines
Payment Flow & Methods (Incl. Third-Party)
4 Guidelines
Credit Card Form
7 Guidelines
Order Review
5 Guidelines
Order Confirmation & E-Mail
4 Guidelines
User Interactions & Distractions
3 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Labels & Microcopy
6 Guidelines
Field Design & Input Optimization
11 Guidelines
Sign-Up & Account Management
3 Guidelines
Site-Wide Design & Interaction
19 Guidelines
Site-Wide Features & Navigation
11 Guidelines
Touch Interfaces
8 Guidelines
Case Studies
Deep dive into the performance and page designs of the 20 case studies.
12 page designs: desktop, mobile
19 page designs: desktop, mobile
13 page designs: desktop, mobile
15 page designs: desktop, mobile
24 page designs: desktop, mobile
17 page designs: desktop, mobile
14 page designs: desktop, mobile
16 page designs: desktop, mobile
17 page designs: desktop, mobile
21 page designs: desktop, mobile
17 page designs: desktop, mobile
13 page designs: desktop, mobile
14 page designs: desktop, mobile
26 page designs: desktop, mobile
20 page designs: desktop, mobile
22 page designs: desktop, mobile
19 page designs: desktop, mobile
24 page designs: desktop, mobile
21 page designs: desktop, mobile
12 page designs: desktop, mobile
SaaS & Digital Subscriptions Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online SaaS & Digital Subscriptions sites.
View Research Topic
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