Use the interactive UX benchmark chart below to see the ranked UX performance of 20 leading ‘Digital Subscriptions & SaaS’ sites in the US and Europe. Each of the 20 SaaS sites have been manually rated across 255 different UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 244 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
255 Guidelines
Desktop Web
152 Guidelines
Homepage & Navigation
24 Guidelines
Page Types & Design
17 Guidelines
Plan Matrix
8 Guidelines
Checkout
77 Guidelines
Sign-Up & Account Management
12 Guidelines
Site-Wide Features & Navigation
14 Guidelines
Mobile Web
103 Guidelines
Deep dive into the performance and page designs of the 20 case studies.
Case studies from other industries you may find interesting.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online SaaS & Digital Subscriptions sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.
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