Benchmarks

20 ‘Digital Subscriptions & SaaS’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 20 leading ‘Digital Subscriptions & SaaS’ sites in the US and Europe. Each of the 20 SaaS sites have been manually rated across 231 different UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 298 ecommerce sites.

Case Studies

See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.

‘Digital Subscriptions & SaaS’ Case Studies

Deep dive into the performance and page designs of the 20 case studies.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

231 Guidelines

Desktop Web

120 Guidelines

Mobile Web

111 Guidelines

20 ‘Digital Subscriptions & SaaS’ Sites
What’s This?

Digital Subscriptions & SaaS Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Digital Subscriptions & SaaS sites.

View Digital Subscriptions & SaaS Research Topic

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 298 case studies.


User Experience Research, Delivered Weekly

Join 60,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter

Explore Other Research Content

300+ free UX articles based on large-scale research.

18,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.