Benchmarks

20 ‘Digital Subscriptions & SaaS’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 20 leading ‘Digital Subscriptions & SaaS’ sites in the US and Europe. Each of the 20 SaaS sites have been manually rated across 255 different UX elements, all based on Baymard’s 88,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 149 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

255 Guidelines

Desktop Web

152 Guidelines

Homepage & Navigation

24 Guidelines

Homepage

9 Guidelines

Main Navigation

15 Guidelines

Page Types & Design

17 Guidelines

Plan Matrix

8 Guidelines

Checkout

77 Guidelines

Checkout Types & Layout

11 Guidelines

Customer & Address Information

6 Guidelines

Payment Flow & Methods (Incl. Third-Party)

4 Guidelines

Credit Card Form

9 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

4 Guidelines

User Interactions & Distractions

7 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

7 Guidelines

Field Design & Input Optimization

14 Guidelines

Sign-Up & Account Management

12 Guidelines

Site-Wide Features & Navigation

14 Guidelines

Mobile Web

103 Guidelines

Homepage & Navigation

12 Guidelines

Homepage

6 Guidelines

Main Navigation

6 Guidelines

Page Types & Design

10 Guidelines

Checkout

59 Guidelines

Checkout Types & Layout

4 Guidelines

Customer & Address Information

5 Guidelines

Payment Flow & Methods (Incl. Third-Party)

4 Guidelines

Credit Card Form

7 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

4 Guidelines

User Interactions & Distractions

3 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

6 Guidelines

Field Design & Input Optimization

11 Guidelines

Sign-Up & Account Management

3 Guidelines

Site-Wide Design & Interaction

19 Guidelines

Site-Wide Features & Navigation

11 Guidelines

Touch Interfaces

8 Guidelines

Case Studies

Deep dive into the performance and page designs of the 20 case studies.

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