20 ‘Digital Subscriptions & SaaS’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 20 leading ‘Digital Subscriptions & SaaS’ sites in the US and Europe. Each of the 20 SaaS sites have been manually rated across 255 different UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 244 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Overall UX Performance

255 Guidelines

Desktop Web

152 Guidelines

Homepage & Navigation

24 Guidelines

Page Types & Design

17 Guidelines

Plan Matrix

8 Guidelines


77 Guidelines

Sign-Up & Account Management

12 Guidelines

Site-Wide Features & Navigation

14 Guidelines

Mobile Web

103 Guidelines

20 ‘Digital Subscriptions & SaaS’ Sites
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‘Digital Subscriptions & SaaS’ Case Studies

Deep dive into the performance and page designs of the 20 case studies.

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SaaS & Digital Subscriptions Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online SaaS & Digital Subscriptions sites.

View SaaS & Digital Subscriptions Research Topic

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