Slack’s E-Commerce UX

This is a case study of Slack’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 255 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Slack’s overall e-commerce UX performance is decent. This is especially thanks to perfect Page Types & Design and good Homepage & Navigation UX performances, but Slack is impeded by broken Sign-Up & Account Management and mediocre Checkout.

First benchmarked in December 2021.


UX Award Winner (see all):

Digital Subscriptions & SaaS (mobile)Top 1%

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Overall UX Performance

255 Guidelines · Performance:

Desktop Web

152 Guidelines · Performance:

Homepage & Navigation

24 Guidelines · Performance:

Page Types & Design

17 Guidelines · Performance:

Plan Matrix

8 Guidelines · Performance:


77 Guidelines · Performance:

Sign-Up & Account Management

12 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Mobile Web

103 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Slack’s Mobile Web E-Commerce Design

4 pages of Slack’s e-commerce site, marked up with 24 best practice examples: