Xero’s E-Commerce UX

This is a case study of Xero’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 254 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Xero’s overall e-commerce UX performance is mediocre. This is mainly due to perfect Page Types & Design while simultaneously having broken Sign-Up & Account Management and poor Checkout.

Performance: 34.7Mediocre


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Overall UX Performance

255 Guidelines · Performance:

Desktop Web

152 Guidelines · Performance:

Homepage & Navigation

24 Guidelines · Performance:

Page Types & Design

17 Guidelines · Performance:

Plan Matrix

8 Guidelines · Performance:


77 Guidelines · Performance:

Sign-Up & Account Management

12 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Mobile Web

103 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Xero’s Mobile Web E-Commerce Design

11 pages of Xero’s e-commerce site, marked up with 73 best practice examples:

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