Benchmarks

7 ‘Internet Service Providers’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Internet Service Providers’ in the United States and Europe. Each of the 7 Internet Service Provider sites has been manually rated across 285 different e-commerce UX elements, all based on Baymard’s 200,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 328 ecommerce sites.

Case Studies

See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.

Benchmark UX Performances
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Mediocre
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Overall UX Performance

285 Guidelines

Desktop Web

146 Guidelines

Mobile Web

139 Guidelines

7 ‘Internet Service Providers’ Sites
What’s This?

UX Industry Highlights

  • The most important page in the ISP journey is structurally sound but informationally thin - The plan matrix is where ISP purchase decisions are made, yet every site fails to link plan features to supporting…

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Internet Service Providers Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Internet Service Providers sites.

View Internet Service Providers Research Topic

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 328 case studies.


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