Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Internet Service Providers’ in the United States and Europe. Each of the 7 Internet Service Provider sites has been manually rated across 376 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
376 Guidelines
Desktop Web
200 Guidelines
Mobile Web
176 Guidelines
Deep dive into the performance and page designs of the 7 case studies.
Case studies from other industries you may find interesting.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Internet Service Providers sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.
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