Benchmark Overview

Verizon’s E-Commerce UX

This is a case study of Verizon’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 480 design elements. 79 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Verizon’s overall e-commerce UX performance is poor. Some of Verizon’s biggest UX issues are caused by broken Customer Accounts, Product Lists & Filtering, and On-Site Search performances.

First benchmarked in February 2021, and reviewed 6 times since then, most recently March 2021.

UX Performance: 18.5

URL: verizon.com


Get Premium Research Access

Poor
Mediocre
Acceptable
Decent
Good

Overall UX Performance

480 Guidelines · Performance:

Homepage & Category

44 Guidelines · Performance:

Homepage

9 Guidelines · Performance:

Category Taxonomy

9 Guidelines · Performance:

Main Navigation

12 Guidelines · Performance:

Intermediary Category Pages

4 Guidelines · Performance:

Site-Wide Layout

10 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Product Lists & Filtering

66 Guidelines · Performance:

List Layout

6 Guidelines · Performance:

Loading Products

3 Guidelines · Performance:

List Items: Product Info & Thumbnails

14 Guidelines · Performance:

List Items: Product Info

7 Guidelines · Performance:

List Items: Product Thumbnails

7 Guidelines · Performance:

List Items: Interface & Hit Areas

7 Guidelines · Performance:

Filtering: Available Filters

8 Guidelines · Performance:

Filtering: Scope & Logic

9 Guidelines · Performance:

Filtering: Interface & Layout

11 Guidelines · Performance:

Sorting

7 Guidelines · Performance:

Comparison Tool

1 Guidelines · Performance:

Device Page, Product Page & Plan Matrix

67 Guidelines · Performance:

Product Page Layout

8 Guidelines · Performance:

Product Images

6 Guidelines · Performance:

Image Gallery UI

9 Guidelines · Performance:

The 'Buy' Section

6 Guidelines · Performance:

Shipping, Returns, and Gifting

5 Guidelines · Performance:

Product Variations

4 Guidelines · Performance:

Product Descriptions

6 Guidelines · Performance:

Specifications Sheet

4 Guidelines · Performance:

User Reviews

10 Guidelines · Performance:

Cross-Sells & Cross-Navigation

5 Guidelines · Performance:

Plan Matrix

4 Guidelines · Performance:

Checkout & Signup Flow

103 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

11 Guidelines · Performance:

Account Selection & Creation

8 Guidelines · Performance:

Customer & Address Information

8 Guidelines · Performance:

Shipping & Store Pickup

9 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Form & Page Design

8 Guidelines · Performance:

User Interactions, Distractions & Cross-Sells

7 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

4 Guidelines · Performance:

Customer Accounts

27 Guidelines · Performance:

Account Drop-Down & Sign In

7 Guidelines · Performance:

Account Dashboard

4 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

11 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

5 Guidelines · Performance:

Mobile E-Commerce

162 Guidelines · Performance:

Mobile Homepage

5 Guidelines · Performance:

Mobile Main Navigation & Categories

15 Guidelines · Performance:

Main Navigation

6 Guidelines · Performance:

Category Taxonomy

4 Guidelines · Performance:

Category Pages

5 Guidelines · Performance:

Mobile Search

9 Guidelines · Performance:

Mobile Product List

36 Guidelines · Performance:

Mobile Product List Layout & Features

16 Guidelines · Performance:

Mobile Filtering

5 Guidelines · Performance:

Mobile List Item Content

13 Guidelines · Performance:

Mobile Sorting

2 Guidelines · Performance:

Mobile Product Pages

22 Guidelines · Performance:

Mobile Checkout

34 Guidelines · Performance:

Shopping Cart

5 Guidelines · Performance:

Shipping & Store Pickup

3 Guidelines · Performance:

Account Selection & Creation

6 Guidelines · Performance:

User Info

6 Guidelines · Performance:

Payment

8 Guidelines · Performance:

Order Review & Confirmation

4 Guidelines · Performance:

Layout & Features

2 Guidelines · Performance:

Mobile Forms

25 Guidelines · Performance:

Form Fields

11 Guidelines · Performance:

Field Validation

8 Guidelines · Performance:

Input Optimization

6 Guidelines · Performance:

Mobile Site-Wide Features & Elements

16 Guidelines · Performance:

58 Major E-Commerce Sites
CompareWhat’s This?

Like Verizon, all 80 major e-commerce sites have been benchmarked across hundreds of guidelines, meaning the chart you’re seeing above summarizes 30,000+ usability ratings.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.