Benchmarks

Orange’s E-Commerce UX

This is a case study of Orange’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 480 design elements. 176 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Orange’s overall e-commerce UX performance is poor. Some of Orange’s biggest UX issues are caused by broken Customer Accounts, broken On-Site Search, and poor Product Lists & Filtering performances.


Performance: 16.0poor

URL: orange.fr/portail


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

480 Guidelines · Performance:

Desktop Web

318 Guidelines · Performance:

Homepage & Category

44 Guidelines · Performance:

Homepage

9 Guidelines · Performance:

Category Taxonomy

9 Guidelines · Performance:

Main Navigation

12 Guidelines · Performance:

Intermediary Category Pages

4 Guidelines · Performance:

Site-Wide Layout

10 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Product Lists & Filtering

66 Guidelines · Performance:

List Layout

6 Guidelines · Performance:

Loading Products

3 Guidelines · Performance:

List Items: Product Info & Thumbnails

14 Guidelines · Performance:

List Items: Product Info

7 Guidelines · Performance:

List Items: Product Thumbnails

7 Guidelines · Performance:

List Items: Interface & Hit Areas

7 Guidelines · Performance:

Filtering: Available Filters

8 Guidelines · Performance:

Filtering: Scope & Logic

9 Guidelines · Performance:

Filtering: Interface & Layout

11 Guidelines · Performance:

Sorting

7 Guidelines · Performance:

Comparison Tool

1 Guidelines · Performance:

Device Page, Product Page & Plan Matrix

67 Guidelines · Performance:

Product Page Layout

8 Guidelines · Performance:

Product Images

6 Guidelines · Performance:

Image Gallery UI

9 Guidelines · Performance:

The 'Buy' Section

6 Guidelines · Performance:

Shipping, Returns, and Gifting

5 Guidelines · Performance:

Product Variations

4 Guidelines · Performance:

Product Descriptions

6 Guidelines · Performance:

Specifications Sheet

4 Guidelines · Performance:

User Reviews

10 Guidelines · Performance:

Cross-Sells & Cross-Navigation

5 Guidelines · Performance:

Plan Matrix

4 Guidelines · Performance:

Checkout & Signup Flow

103 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

11 Guidelines · Performance:

Account Selection & Creation

8 Guidelines · Performance:

Customer & Address Information

8 Guidelines · Performance:

Shipping & Store Pickup

9 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Form & Page Design

8 Guidelines · Performance:

User Interactions, Distractions & Cross-Sells

7 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

4 Guidelines · Performance:

Customer Accounts

27 Guidelines · Performance:

Account Drop-Down & Sign In

7 Guidelines · Performance:

Account Dashboard

4 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

11 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

5 Guidelines · Performance:

Mobile Web

162 Guidelines · Performance:

Mobile Homepage

5 Guidelines · Performance:

Mobile Main Navigation & Categories

15 Guidelines · Performance:

Main Navigation

6 Guidelines · Performance:

Category Taxonomy

4 Guidelines · Performance:

Category Pages

5 Guidelines · Performance:

Mobile Search

9 Guidelines · Performance:

Mobile Product List

36 Guidelines · Performance:

Mobile Product List Layout & Features

16 Guidelines · Performance:

Mobile Filtering

5 Guidelines · Performance:

Mobile List Item Content

13 Guidelines · Performance:

Mobile Sorting

2 Guidelines · Performance:

Mobile Product Pages

22 Guidelines · Performance:

Mobile Checkout

34 Guidelines · Performance:

Shopping Cart

5 Guidelines · Performance:

Shipping & Store Pickup

3 Guidelines · Performance:

Account Selection & Creation

6 Guidelines · Performance:

User Info

6 Guidelines · Performance:

Payment

8 Guidelines · Performance:

Order Review & Confirmation

4 Guidelines · Performance:

Layout & Features

2 Guidelines · Performance:

Mobile Forms

25 Guidelines · Performance:

Form Fields

11 Guidelines · Performance:

Field Validation

8 Guidelines · Performance:

Input Optimization

6 Guidelines · Performance:

Mobile Site-Wide Features & Elements

16 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.




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