Vodafone UK UX Case Study
This is a case study of Vodafone UK’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 480 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Vodafone UK’s overall e-commerce UX performance is mediocre. This is mainly due to broken Customer Accounts, broken Product Lists & Filtering, and poor On-Site Search performances.
First benchmarked in April 2021.
Overall UX Performance
480 Guidelines · Performance:
Desktop Web
318 Guidelines · Performance:
Homepage & Category
44 Guidelines · Performance:
On-Site Search
11 Guidelines · Performance:
Product Lists & Filtering
66 Guidelines · Performance:
Device Page, Product Page & Plan Matrix
67 Guidelines · Performance:
Checkout & Signup Flow
103 Guidelines · Performance:
Customer Accounts
27 Guidelines · Performance:
Mobile Web
162 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Vodafone UK’s Desktop Web E-Commerce Design
23 pages of Vodafone UK’s e-commerce site, marked up with 179 best practice examples:
Vodafone UK’s Mobile Web E-Commerce Design
16 pages of Vodafone UK’s e-commerce site, marked up with 110 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
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See all 406 articles in the full public archive.