This is a case study of Vodafone UK’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 480 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Vodafone UK’s overall e-commerce UX performance is poor. This is mainly due to broken Customer Accounts, Product Lists & Filtering, and On-Site Search performances.
Overall UX Performance
480 Guidelines · Performance:
318 Guidelines · Performance:
Homepage & Category
44 Guidelines · Performance:
11 Guidelines · Performance:
Product Lists & Filtering
66 Guidelines · Performance:
Device Page, Product Page & Plan Matrix
67 Guidelines · Performance:
Checkout & Signup Flow
103 Guidelines · Performance:
27 Guidelines · Performance:
162 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
23 pages of Vodafone UK’s e-commerce site, marked up with 179 best practice examples:
16 pages of Vodafone UK’s e-commerce site, marked up with 110 best practice examples:
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