5 ‘Telco’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 5 leading e-commerce sites within ‘Telco’ in North America and Europe. Each of the 5 Telco sites has been manually rated across 480 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
480 Guidelines
Desktop Web
318 Guidelines
Homepage & Category
44 Guidelines
On-Site Search
11 Guidelines
Product Lists & Filtering
66 Guidelines
Device Page, Product Page & Plan Matrix
67 Guidelines
Checkout & Signup Flow
103 Guidelines
Customer Accounts
27 Guidelines
Mobile Web
162 Guidelines
‘Telco’ Case Studies
Deep dive into the performance and page designs of the 5 case studies.
Related Case Studies
Case studies from other industries you may find interesting.
Telco Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Telco sites.
View Research Topic
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.
Industry
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
300+ free UX articles based on large-scale research.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.
Add UX Best Practice Cards to your Figma projects.