5 ‘Telco’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 5 leading e-commerce sites within ‘Telco’ in North America and Europe. Each of the 5 Telco sites has been manually rated across 480 different e-commerce UX elements, all based on Baymard’s 110,000 hours of UX research.

This is a sub-set of the full benchmark which includes 197 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Overall UX Performance

480 Guidelines

Desktop Web

318 Guidelines

Homepage & Category

44 Guidelines

On-Site Search

11 Guidelines

Product Lists & Filtering

66 Guidelines

Device Page, Product Page & Plan Matrix

67 Guidelines

Checkout & Signup Flow

103 Guidelines

Customer Accounts

27 Guidelines

Mobile Web

162 Guidelines

Case Studies

Deep dive into the performance and page designs of the 5 case studies.

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Telco Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Telco sites.

View Telco Research Topic

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