7 ‘Telco’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Telco’ in North America and Europe. Each of the 7 Telco sites has been manually rated across 505 different e-commerce UX elements, all based on Baymard’s 200,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 344 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Telco’ Case Studies
Deep dive into the performance and page designs of the 7 case studies.
Overall UX Performance
505 Guidelines
Desktop Web
251 Guidelines
Mobile Web
254 Guidelines
UX Industry Highlights
- Proprietary plan names and technical specifications are presented as labels without explanation - No site explained its industry-specific filters or provided inline help for technical specifications …
Telco Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Telco sites.
View Research Topic
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