Mobile Apps: New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Native Mobile Apps.

This adds to our existing e-commerce UX benchmark, and builds on our large-scale Mobile Apps testing and Premium research findings.

11 Mobile App Case Studies

The 11 apps have been manually assessed across 340+ research-based UX parameters relevant to Mobile Apps, resulting in 3,700+ weighted UX performance scores and 2,800+ best practice examples.

For the benchmark, we rated 11 apps: Macy’s, Nike, Wayfair, H&M, Home Depot, IKEA, Walmart, Staples, ASOS, Amazon, Sephora.

You can explore our 11 in-depth App UX case studies using the below links:

UX Audit
Get your own site UX Audited by Baymard (confidential) or self-assess it with Review Tool.

Mobile Apps UX Performance

Each of the 11 Mobile App’s 3,700+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Native Mobile Apps research overview page.

Getting Access: all 3,700+ UX performance scores, 2,800+ best practice examples, and the UX insights gained from researching Mobile Apps are available immediately and in full within Baymard Premium. (If you already have an account open the Mobile App study.) If you want to know how your mobile app performs and compares, then learn more about getting Baymard to conduct a Mobile App UX audit of your app.

Authored by Edward Scott on November 9, 2022

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