At Baymard we’ve just released a new UX benchmark of Native Mobile Apps.
This adds to our existing e-commerce UX benchmark, and builds on our large-scale Mobile Apps testing and Premium research findings.
11 Mobile App Case Studies
The 11 apps have been manually assessed across 340+ research-based UX parameters relevant to Mobile Apps, resulting in 3,700+ weighted UX performance scores and 2,800+ best practice examples.
For the benchmark, we rated 11 apps: Macy’s, Nike, Wayfair, H&M, Home Depot, IKEA, Walmart, Staples, ASOS, Amazon, Sephora.
You can explore our 11 in-depth App UX case studies using the below links:
77 page designs: desktop, app, mobile
79 page designs: desktop, app, mobile
82 page designs: desktop, app, mobile
73 page designs: desktop, mobile, app
75 page designs: desktop, mobile, app
74 page designs: desktop, app, mobile
84 page designs: app, mobile, desktop
79 page designs: app, mobile, desktop
77 page designs: app, mobile, desktop
84 page designs: mobile, app, desktop
76 page designs: desktop, app, mobile
Mobile Apps UX Performance
Each of the 11 Mobile App’s 3,700+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
A publicly available overview of the research and benchmark can be found on our Native Mobile Apps research overview page.
Getting Access: all 3,700+ UX performance scores, 2,800+ best practice examples, and the UX insights gained from researching Mobile Apps are available immediately and in full within Baymard Premium. (If you already have an account open the Mobile App study.) If you want to know how your mobile app performs and compares, then learn more about getting Baymard to conduct a Mobile App UX audit of your app.