Nike’s E-Commerce UX
This is a case study of Nike’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 1161 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Nike’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken On-Site Search, poor Customer Accounts, and poor Homepage & Category.
First benchmarked in April 7, 2012, and reviewed 26 times since then, most recently November 10, 2022.
Overall UX Performance
1196 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
Mobile App
364 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Nike’s Desktop Web E-Commerce Design
28 pages of Nike’s e-commerce site, marked up with 335 best practice examples:
Nike’s Mobile Web E-Commerce Design
21 pages of Nike’s e-commerce site, marked up with 269 best practice examples:
Nike’s Mobile App E-Commerce Design
30 pages of Nike’s e-commerce site, marked up with 177 best practice examples:
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See all 368 articles in the full public archive.