Benchmarks

Nike’s E-Commerce UX

This is a case study of Nike’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 833 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Nike’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by mediocre Mobile App.

First benchmarked in April 2012, and reviewed 27 times since then, most recently in January 2024.


Performance31.8Mediocre

URLnike.com


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Mediocre
Decent
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Overall UX Performance

935 Guidelines · Performance:

Desktop Web

291 Guidelines · Performance:

Mobile Web

295 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.