Benchmark Overview

Walmart’s E-Commerce UX

This is a case study of Walmart’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Walmart’s overall e-commerce UX performance is acceptable. Particulary good Cart & Checkout and On-Site Search, elevates Walmart’s UX performance, although mediocre Product Page and Mobile E-Commerce do subtract somewhat from this.

Walmart’s Homepage & Category performance is decent. For instance, Walmart’s category experience has good Site-Wide Layout and Main Navigation yet suffers from broken Intermediary Category Pages.

Walmart’s On-Site Search performance is good. It is especially a state of the art Search Query Types, good Results Layout & Filtering, and good Search Form & Logic that helps Walmart’s on-site search UX.

Walmart’s Product Lists & Filtering performance is acceptable. For instance, Walmart’s product listings have state of the art Filtering: Available Filters and good Comparison Tool yet suffer from poor List Items: Personalization and broken Filtering: Scope & Logic.

Walmart’s Product Page performance is mediocre. Some of Walmart’s biggest product page usability issues are due to mediocre Shipping, Returns, and Gifting, mediocre Cross-Sells & Cross-Navigation, and poor Product Page Layout. That said, their product page experience performs well within Product Video & 360-View.

Walmart’s Cart & Checkout performance is good. It is especially a state of the art Shipping & Store Pickup, Field Labels & Microcopy, and Order Review that helps Walmart’s checkout UX. Do, however, watch out for their mediocre Gifting Flow & Features performance.

Walmart’s Accounts & Self-Service performance is mediocre. Notably, Walmart’s account performance is hampered by poor Orders & Order Tracking and broken ‘Your Account’: Addresses, Payments, & Newsletters, although this is helped somewhat by state of the art Account Sign In and Account-Wide Navigation, Structure, & Information.

Walmart’s Mobile E-Commerce performance is mediocre. Some of Walmart’s biggest mobile usability issues are due to mediocre Mobile Product Lists, mediocre Mobile Product Page Layouts, and poor Mobile Homepage, Navigation, & Search. That said, their mobile design performs great within Touch Keyboards.

Rank: 13 of 60

Usability Score: 542

URL: walmart.com


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Good

Walmart's E-Commerce UX: 647 guidelines · Comparative score: 542.1

Homepage & Category: 64 guidelines · Score: 743.5

Homepage: 15 guidelines · Score: 181.7

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Adhered High · Score: 33.0

Guideline #240 Neutral · Score: 0.0

Guideline #242 Adhered Low · Score: 11.8

Guideline #248 Adhered High · Score: 23.6

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.6

Guideline #236 Adhered High · Score: 14.2

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.6

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Violated Low · Score: -4.7

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 15 guidelines · Score: 167.6

These 15 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Violated High · Score: -33.0

Guideline #261 Adhered High · Score: 23.6

Guideline #263 Adhered High · Score: 33.0

Guideline #266 Neutral · Score: 0.0

Guideline #267 Violated High · Score: -33.0

Guideline #268 Adhered High · Score: 28.3

Guideline #259 Issue Resolved · Score: 37.8

Guideline #282 Adhered High · Score: 23.6

Guideline #286 Adhered High · Score: 23.6

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.8

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Adhered High · Score: 18.9

Guideline #318 Adhered High · Score: 14.2

Guideline #1008 Not Applicable · Score: 0.0

Main Navigation: 16 guidelines · Score: 254.9

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Violated High · Score: -33.0

Guideline #294 Adhered High · Score: 37.8

Guideline #302 Adhered High · Score: 33.0

Guideline #289 Adhered Low · Score: 11.8

Guideline #288 Adhered High · Score: 28.3

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.3

Guideline #291 Adhered High · Score: 23.6

Guideline #297 Adhered High · Score: 18.9

Guideline #256 Issue Resolved · Score: 23.6

Guideline #304 Issue Resolved · Score: 23.6

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Adhered High · Score: 18.9

Guideline #299 Adhered Low · Score: 7.1

Guideline #306 Adhered High · Score: 14.2

Guideline #300 Not Applicable · Score: 0.0

Intermediary Category Pages: 6 guidelines · Score: -16.5

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Neutral · Score: 0.0

Guideline #309 Violated Low · Score: -16.5

Guideline #308 Violated High · Score: -23.6

Guideline #311 Adhered High · Score: 23.6

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 12 guidelines · Score: 155.8

These 12 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 12 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Adhered High · Score: 23.6

Guideline #258 Issue Resolved · Score: 37.8

Guideline #252 Adhered High · Score: 23.6

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Violated High · Score: -18.9

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Adhered High · Score: 9.4

Guideline #273 Adhered High · Score: 18.9

Guideline #940 Not Applicable · Score: 0.0

Guideline #1057 Not Applicable · Score: 0.0

On-Site Search: 50 guidelines · Score: 824.2

Search Query Types: 12 guidelines · Score: 262.1

‘State of the Art’

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Adhered High · Score: 50.5

Guideline #334 Adhered High · Score: 50.5

Guideline #340 Not Applicable · Score: 0.0

Guideline #335 Adhered High · Score: 31.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered Low · Score: 22.1

Guideline #344 Adhered High · Score: 44.2

Guideline #399 Not Applicable · Score: 0.0

Guideline #338 Adhered High · Score: 31.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 31.6

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 195.8

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered Low · Score: 18.9

Guideline #349 Issue Resolved · Score: 31.6

Guideline #407 Adhered High · Score: 44.2

Guideline #339 Adhered High · Score: 31.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 31.6

Guideline #348 Adhered High · Score: 25.3

Guideline #350 Adhered High · Score: 12.6

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: 164.2

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 37.9

Guideline #404 Adhered Low · Score: 18.9

Guideline #361 Adhered Low · Score: 9.5

Guideline #356 Issue Resolved · Score: 31.6

Guideline #369 Adhered Low · Score: 18.9

Guideline #368 Adhered High · Score: 31.6

Guideline #363 Adhered High · Score: 25.3

Guideline #1001 Violated Low · Score: -9.5

Results Logic & Guidance: 8 guidelines · Score: 44.2

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Adhered High · Score: 44.2

Guideline #362 Violated High · Score: -44.2

Guideline #370 Not Applicable · Score: 0.0

Guideline #367 Adhered High · Score: 25.3

Guideline #355 Adhered High · Score: 18.9

Guideline #394 Violated High · Score: -31.6

Guideline #365 Issue Resolved · Score: 31.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 157.9

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Adhered Low · Score: 15.8

Guideline #379 Adhered Low · Score: 25.3

Guideline #386 Adhered High · Score: 44.2

Guideline #381 Neutral · Score: 0.0

Guideline #377 Violated Low · Score: -15.8

Guideline #376 Adhered High · Score: 50.5

Guideline #403 Violated Low · Score: -22.1

Guideline #393 Adhered High · Score: 31.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Adhered Low · Score: 15.8

Guideline #401 Violated High · Score: -25.3

Guideline #402 Adhered High · Score: 37.9

Product Lists & Filtering: 95 guidelines · Score: 546.7

List Layout: 7 guidelines · Score: 72.7

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Violated High · Score: -43.1

Guideline #533 Adhered Low · Score: 16.2

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 26.9

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Adhered High · Score: 21.5

Guideline #862 Adhered High · Score: 37.7

Loading Products: 6 guidelines · Score: 32.3

These 6 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 6 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated High · Score: -32.3

Guideline #502 Adhered Low · Score: 16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Adhered High · Score: 32.3

Guideline #505 Not Applicable · Score: 0.0

Guideline #1024 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 70.0

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Violated Low · Score: -21.5

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated Low · Score: -18.9

Guideline #446 Violated High · Score: -32.3

Guideline #422 Adhered High · Score: 32.3

Guideline #441 Adhered High · Score: 26.9

Guideline #447 Adhered High · Score: 16.2

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Violated Low · Score: -13.5

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.5

Guideline #462 Adhered High · Score: 21.5

List Items: Interface & Hit Areas: 10 guidelines · Score: 13.5

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Violated High · Score: -37.7

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Adhered High · Score: 26.9

Guideline #450 Adhered High · Score: 26.9

Guideline #449 Adhered High · Score: 26.9

Guideline #525 Violated High · Score: -26.9

Guideline #527 Violated High · Score: -26.9

Guideline #529 Issue Resolved · Score: 32.3

Guideline #530 Violated Low · Score: -8.1

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -32.3

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Violated High · Score: -37.7

Guideline #482 Adhered High · Score: 26.9

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.5

Filtering: Available Filters: 10 guidelines · Score: 231.6

‘State of the Art’

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Adhered High · Score: 43.1

Guideline #413 Violated High · Score: -37.7

Guideline #418 Adhered High · Score: 37.7

Guideline #408 Adhered High · Score: 37.7

Guideline #417 Adhered High · Score: 37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered High · Score: 32.3

Guideline #414 Adhered High · Score: 26.9

Guideline #416 Adhered High · Score: 26.9

Guideline #415 Adhered High · Score: 26.9

Filtering: Scope & Logic: 14 guidelines · Score: -10.8

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Adhered High · Score: 37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Violated High · Score: -37.7

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Violated High · Score: -21.5

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Violated High · Score: -10.8

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Violated High · Score: -26.9

Guideline #492 Neutral · Score: 0.0

Guideline #493 Adhered High · Score: 26.9

Guideline #486 Violated High · Score: -26.9

Filtering: Interface & Layout: 11 guidelines · Score: 53.9

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Adhered High · Score: 43.1

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Adhered High · Score: 37.7

Guideline #464 Adhered Low · Score: 13.5

Guideline #467 Violated High · Score: -26.9

Guideline #475 Violated High · Score: -26.9

Guideline #479 Adhered Low · Score: 13.5

Guideline #476 Violated Low · Score: -13.5

Guideline #465 Neutral · Score: 0.0

Guideline #471 Adhered Low · Score: 13.5

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 78.1

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Adhered Low · Score: 21.5

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.5

Guideline #514 Adhered High · Score: 26.9

Guideline #513 Adhered High · Score: 26.9

Guideline #509 Adhered Low · Score: 13.5

Guideline #521 Adhered High · Score: 26.9

Guideline #517 Violated High · Score: -21.5

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 288.2

Product Page Layout: 8 guidelines · Score: -20.7

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Adhered High · Score: 24.2

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Violated High · Score: -17.3

Guideline #738 Violated Low · Score: -10.4

Guideline #766 Violated Low · Score: -8.6

Guideline #846 Violated Low · Score: -8.6

Product Images: 9 guidelines · Score: 62.1

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Violated High · Score: -24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Violated High · Score: -17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: -57.0

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Violated High · Score: -24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated High · Score: -24.2

Guideline #775 Violated High · Score: -20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Violated Low · Score: -8.6

Guideline #781 Violated High · Score: -17.3

Guideline #773 Adhered High · Score: 10.4

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 41.4

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Adhered Low · Score: 6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 39.7

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered Low · Score: 8.6

Guideline #795 Violated High · Score: -24.2

Guideline #820 Adhered High · Score: 24.2

Guideline #798 Violated High · Score: -17.3

Guideline #817 Adhered High · Score: 17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Violated Low · Score: -3.5

Shipping, Returns, and Gifting: 7 guidelines · Score: -6.9

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Violated Low · Score: -8.6

Guideline #826 Not Applicable · Score: 0.0

Guideline #803 Neutral · Score: 0.0

Guideline #836 Violated Low · Score: -8.6

Guideline #804 Neutral · Score: 0.0

Guideline #802 Adhered High · Score: 10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 1.7

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Violated High · Score: -24.2

Guideline #853 Violated Low · Score: -8.6

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Adhered High · Score: 17.3

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Neutral · Score: 0.0

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Violated High · Score: -6.9

Product Descriptions: 7 guidelines · Score: 91.5

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Violated Low · Score: -8.6

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Adhered High · Score: 17.3

Specifications Sheet: 5 guidelines · Score: 17.3

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Adhered High · Score: 24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Adhered High · Score: 17.3

Guideline #839 Violated High · Score: -17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: 44.9

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Violated High · Score: -17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated High · Score: -17.3

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Adhered High · Score: 17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: 46.6

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Adhered High · Score: 24.2

Guideline #788 Adhered High · Score: 13.8

Guideline #787 Adhered Low · Score: 8.6

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 27.6

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Violated Low · Score: -8.6

Guideline #811 Violated Low · Score: -12.1

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered Low · Score: 8.6

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Adhered High · Score: 17.3

Guideline #819 Adhered High · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 883.3

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 69.6

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Issue Resolved · Score: 13.7

Guideline #600 Adhered High · Score: 13.7

Guideline #602 Issue Resolved · Score: 13.7

Guideline #603 Adhered High · Score: 13.7

Guideline #732 Adhered High · Score: 19.1

Guideline #620 Violated Low · Score: -6.8

Guideline #623 Violated Low · Score: -6.8

Guideline #622 Adhered High · Score: 13.7

Guideline #673 Adhered Low · Score: 6.8

Guideline #624 Violated High · Score: -10.9

Account Selection & Creation: 9 guidelines · Score: 64.2

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Adhered High · Score: 19.1

Guideline #652 Violated Low · Score: -9.6

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Adhered High · Score: 19.1

Guideline #638 Adhered High · Score: 13.7

Guideline #653 Violated Low · Score: -6.8

Guideline #676 Adhered Low · Score: 6.8

Guideline #665 Adhered High · Score: 13.7

Guideline #640 Adhered High · Score: 8.2

Customer & Address Information: 12 guidelines · Score: 13.7

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Violated Low · Score: -9.6

Guideline #566 Adhered High · Score: 21.8

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Violated High · Score: -19.1

Guideline #736 Issue Resolved · Score: 19.1

Guideline #561 Violated High · Score: -13.7

Guideline #558 Adhered High · Score: 13.7

Guideline #557 Violated Low · Score: -6.8

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.2

Gifting Flow & Features: 5 guidelines · Score: -13.7

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -13.7

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 117.4

‘State of the Art’

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Adhered High · Score: 19.1

Guideline #547 Adhered High · Score: 16.4

Guideline #550 Adhered High · Score: 13.7

Guideline #543 Adhered High · Score: 13.7

Guideline #548 Neutral · Score: 0.0

Guideline #549 Adhered High · Score: 5.5

Guideline #632 Adhered High · Score: 13.7

Guideline #633 Adhered High · Score: 13.7

Guideline #631 Adhered High · Score: 13.7

Guideline #634 Neutral · Score: 0.0

Guideline #635 Adhered High · Score: 8.2

Payment Flow & Methods (Incl. Third-Party): 8 guidelines · Score: 41.0

These 8 ‘Payment Flow & Methods (Incl. Third-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. Third-Party)’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Adhered High · Score: 13.7

Guideline #671 Adhered High · Score: 16.4

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Neutral · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered Low · Score: 5.5

Guideline #586 Adhered Low · Score: 5.5

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 21.8

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Adhered High · Score: 19.1

Guideline #594 Violated High · Score: -19.1

Guideline #587 Violated High · Score: -19.1

Guideline #583 Adhered High · Score: 13.7

Guideline #588 Violated High · Score: -13.7

Guideline #577 Adhered High · Score: 13.7

Guideline #584 Adhered High · Score: 13.7

Guideline #591 Adhered High · Score: 10.9

Guideline #585 Adhered High · Score: 8.2

Guideline #664 Violated High · Score: -5.5

Order Review: 5 guidelines · Score: 54.6

‘State of the Art’

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Neutral · Score: 0.0

Guideline #556 Adhered High · Score: 16.4

Guideline #545 Adhered High · Score: 13.7

Guideline #551 Adhered High · Score: 13.7

Guideline #553 Adhered High · Score: 10.9

Order Confirmation & E-Mail: 4 guidelines · Score: 8.2

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated High · Score: -13.7

Guideline #596 Adhered Low · Score: 5.5

Guideline #598 Adhered High · Score: 8.2

Guideline #597 Adhered High · Score: 8.2

Form & Page Design: 10 guidelines · Score: 57.3

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Adhered High · Score: 13.7

Guideline #611 Violated High · Score: -13.7

Guideline #687 Adhered High · Score: 10.9

Guideline #613 Issue Resolved · Score: 8.2

Guideline #607 Adhered High · Score: 8.2

Guideline #608 Adhered High · Score: 8.2

Guideline #730 Adhered Low · Score: 9.6

Guideline #679 Issue Resolved · Score: 19.1

Guideline #668 Adhered Low · Score: 6.8

Guideline #733 Violated High · Score: -13.7

User Interactions & Distractions: 10 guidelines · Score: 92.8

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 19.1

Guideline #707 Adhered High · Score: 13.7

Guideline #609 Adhered High · Score: 13.7

Guideline #709 Not Applicable · Score: 0.0

Guideline #726 Adhered High · Score: 16.4

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Adhered High · Score: 16.4

Guideline #657 Adhered High · Score: 8.2

Guideline #699 Adhered High · Score: 5.5

Cross-Sells: 4 guidelines · Score: 38.2

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 19.1

Guideline #579 Adhered High · Score: 13.7

Guideline #580 Adhered High · Score: 13.7

Guideline #578 Violated High · Score: -8.2

Validation Errors & Data Persistence: 10 guidelines · Score: 75.1

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 21.8

Guideline #723 Issue Resolved · Score: 21.8

Guideline #722 Neutral · Score: 0.0

Guideline #719 Adhered High · Score: 19.1

Guideline #721 Neutral · Score: 0.0

Guideline #718 Violated High · Score: -16.4

Guideline #625 Adhered High · Score: 16.4

Guideline #626 Adhered High · Score: 16.4

Guideline #627 Violated Low · Score: -4.1

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 80.6

‘State of the Art’

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Adhered High · Score: 21.8

Guideline #683 Adhered High · Score: 19.1

Guideline #681 Adhered Low · Score: 6.8

Guideline #685 Adhered High · Score: 10.9

Guideline #694 Adhered High · Score: 13.7

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.2

Field Design & Features: 8 guidelines · Score: 62.8

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Adhered High · Score: 19.1

Guideline #659 Neutral · Score: 0.0

Guideline #669 Issue Resolved · Score: 13.7

Guideline #660 Adhered High · Score: 13.7

Guideline #658 Neutral · Score: 0.0

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Issue Resolved · Score: 8.2

Guideline #663 Issue Resolved · Score: 8.2

Default Values & Autocompletion: 8 guidelines · Score: 90.1

‘State of the Art’

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Adhered High · Score: 19.1

Guideline #554 Adhered High · Score: 16.4

Guideline #568 Adhered High · Score: 16.4

Guideline #576 Adhered High · Score: 13.7

Guideline #572 Adhered High · Score: 16.4

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.2

Accounts & Self-Service: 65 guidelines · Score: 161.9

Account Drop-Down: 7 guidelines · Score: -138.8

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871 Violated High · Score: -46.3

Guideline #872 Violated High · Score: -46.3

Guideline #876 Violated High · Score: -46.3

Guideline #877 Not Applicable · Score: 0.0

Guideline #886 Violated Low · Score: -27.8

Guideline #887 Neutral · Score: 0.0

Guideline #900 Issue Resolved · Score: 27.8

Account Dashboard: 6 guidelines · Score: 69.4

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863 Not Applicable · Score: 0.0

Guideline #865 Adhered High · Score: 55.5

Guideline #866 Adhered Low · Score: 23.1

Guideline #870 Not Applicable · Score: 0.0

Guideline #873 Adhered High · Score: 27.8

Guideline #874 Violated High · Score: -37.0

Account Sign In: 6 guidelines · Score: 222.0

‘State of the Art’

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #879 Issue Resolved · Score: 64.8

Guideline #882 Issue Resolved · Score: 46.3

Guideline #889 Adhered Low · Score: 27.8

Guideline #890 Issue Resolved · Score: 37.0

Guideline #903 Adhered High · Score: 46.3

Guideline #926 Not Applicable · Score: 0.0

'Your Account': Addresses, Payments, & Newsletters: 13 guidelines · Score: -175.8

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864 Adhered High · Score: 55.5

Guideline #888 Not Applicable · Score: 0.0

Guideline #891 Violated High · Score: -46.3

Guideline #893 Adhered Low · Score: 23.1

Guideline #896 Adhered High · Score: 27.8

Guideline #902 Adhered Low · Score: 13.9

Guideline #904 Violated High · Score: -18.5

Guideline #908 Violated High · Score: -46.3

Guideline #911 Violated High · Score: -46.3

Guideline #916 Violated High · Score: -46.3

Guideline #917 Violated High · Score: -18.5

Guideline #918 Violated High · Score: -27.8

Guideline #919 Violated High · Score: -46.3

Orders & Order Tracking: 14 guidelines · Score: -111.0

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878 Violated High · Score: -37.0

Guideline #884 Violated High · Score: -18.5

Guideline #895 Violated High · Score: -46.3

Guideline #905 Violated Low · Score: -13.9

Guideline #906 Violated Low · Score: -23.1

Guideline #907 Violated High · Score: -46.3

Guideline #909 Adhered High · Score: 46.3

Guideline #910 Adhered High · Score: 18.5

Guideline #912 Not Applicable · Score: 0.0

Guideline #913 Not Applicable · Score: 0.0

Guideline #914 Neutral · Score: 0.0

Guideline #915 Adhered High · Score: 27.8

Guideline #924 Violated High · Score: -46.3

Guideline #925 Adhered High · Score: 27.8

Order Returns: 11 guidelines · Score: 115.6

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #867 Not Applicable · Score: 0.0

Guideline #868 Adhered High · Score: 46.3

Guideline #869 Violated Low · Score: -23.1

Guideline #894 Not Applicable · Score: 0.0

Guideline #897 Adhered High · Score: 46.3

Guideline #898 Adhered High · Score: 27.8

Guideline #899 Not Applicable · Score: 0.0

Guideline #920 Adhered High · Score: 46.3

Guideline #921 Violated High · Score: -46.3

Guideline #922 Adhered High · Score: 46.3

Guideline #927 Violated High · Score: -27.8

Account-Wide Navigation, Structure, & Information: 8 guidelines · Score: 180.4

‘State of the Art’

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875 Not Applicable · Score: 0.0

Guideline #880 Adhered Low · Score: 9.3

Guideline #881 Adhered High · Score: 46.3

Guideline #883 Adhered Low · Score: 32.4

Guideline #885 Not Applicable · Score: 0.0

Guideline #892 Adhered High · Score: 46.3

Guideline #901 Not Applicable · Score: 0.0

Guideline #923 Adhered High · Score: 46.3

Mobile E-Commerce: 144 guidelines · Score: 346.8

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: -33.5

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209 Violated Low · Score: -15.8

Guideline #116 Violated Low · Score: -15.8

Guideline #130 Neutral · Score: 0.0

Guideline #228 Neutral · Score: 0.0

Guideline #210 Violated High · Score: -27.6

Guideline #211 Violated High · Score: -31.5

Guideline #229 Adhered High · Score: 27.6

Guideline #230 Adhered Low · Score: 13.8

Guideline #203 Violated High · Score: -23.6

Guideline #166 Adhered High · Score: 27.6

Guideline #93 Violated Low · Score: -7.9

Guideline #91 Adhered High · Score: 19.7

Mobile Product Lists: 15 guidelines · Score: 11.8

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90 Adhered High · Score: 31.5

Guideline #89 Adhered High · Score: 27.6

Guideline #79 Violated Low · Score: -11.8

Guideline #233 Violated Low · Score: -9.9

Guideline #87 Adhered High · Score: 19.7

Guideline #76 Adhered High · Score: 23.6

Guideline #80 Violated High · Score: -19.7

Guideline #143 Violated High · Score: -19.7

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Violated High · Score: -15.8

Guideline #74 Adhered High · Score: 7.9

Guideline #158 Adhered Low · Score: 9.9

Guideline #162 Violated High · Score: -19.7

Guideline #102 Violated High · Score: -11.8

Mobile Filtering & Sorting: 9 guidelines · Score: 53.2

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212 Adhered High · Score: 27.6

Guideline #221 Adhered High · Score: 27.6

Guideline #215 Violated Low · Score: -9.9

Guideline #222 Adhered High · Score: 19.7

Guideline #68 Violated High · Score: -19.7

Guideline #232 Adhered High · Score: 19.7

Guideline #219 Violated Low · Score: -7.9

Guideline #213 Violated High · Score: -15.8

Guideline #142 Adhered High · Score: 11.8

Mobile Product Page Layouts: 6 guidelines · Score: 7.9

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #111 Violated Low · Score: -13.8

Guideline #144 Adhered Low · Score: 11.8

Guideline #154 Adhered Low · Score: 9.9

Guideline #149 Violated High · Score: -19.7

Guideline #234 Issue Resolved · Score: 19.7

Guideline #176 Not Applicable · Score: 0.0

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 112.3

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159 Violated High · Score: -23.6

Guideline #169 Violated High · Score: -15.8

Guideline #77 Adhered High · Score: 11.8

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Adhered High · Score: 27.6

Guideline #113 Adhered High · Score: 27.6

Guideline #112 Violated High · Score: -15.8

Guideline #114 Violated Low · Score: -3.9

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Adhered High · Score: 19.7

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Adhered Low · Score: 13.8

Guideline #163 Adhered Low · Score: 11.8

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: -19.7

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208 Adhered Low · Score: 9.9

Guideline #140 Adhered High · Score: 11.8

Guideline #104 Neutral · Score: 0.0

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Not Applicable · Score: 0.0

Guideline #106 Not Applicable · Score: 0.0

Guideline #127 Adhered High · Score: 19.7

Guideline #179 Violated High · Score: -27.6

Guideline #180 Violated Low · Score: -13.8

Guideline #185 Violated High · Score: -19.7

Mobile Checkout Information: 15 guidelines · Score: 53.2

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Violated High · Score: -27.6

Guideline #168 Adhered High · Score: 23.6

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Adhered High · Score: 23.6

Guideline #150 Not Applicable · Score: 0.0

Guideline #205 Violated High · Score: -19.7

Guideline #118 Adhered High · Score: 19.7

Guideline #194 Adhered High · Score: 19.7

Guideline #192 Adhered High · Score: 7.9

Guideline #196 Violated High · Score: -7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Issue Resolved · Score: 11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Adhered Low · Score: 5.9

Mobile Form Field Usability: 18 guidelines · Score: 35.5

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186 Adhered High · Score: 27.6

Guideline #190 Adhered High · Score: 23.6

Guideline #121 Violated High · Score: -19.7

Guideline #183 Not Applicable · Score: 0.0

Guideline #189 Adhered High · Score: 19.7

Guideline #128 Not Applicable · Score: 0.0

Guideline #187 Violated High · Score: -7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated Low · Score: -15.8

Guideline #156 Adhered High · Score: 31.5

Guideline #160 Violated High · Score: -27.6

Guideline #157 Violated High · Score: -23.6

Guideline #145 Violated High · Score: -23.6

Guideline #171 Issue Resolved · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Adhered High · Score: 7.9

Touch Keyboards: 5 guidelines · Score: 78.8

‘State of the Art’

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71 Adhered High · Score: 23.6

Guideline #65 Adhered High · Score: 23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Adhered High · Score: 7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: 47.3

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Walmart and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119 Adhered High · Score: 27.6

Guideline #224 Violated High · Score: -31.5

Guideline #226 Adhered High · Score: 23.6

Guideline #225 Adhered High · Score: 19.7

Guideline #223 Adhered Low · Score: 7.9

Guideline #227 Not Applicable · Score: 0.0

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Walmart’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.




Industry Comparison: Mass Merchant

Overall Walmart ranks 13 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 4 in the Mass Merchant industry.