H&M’s E-Commerce UX
This is a case study of H&M’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 862 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
H&M’s overall e-commerce UX performance is mediocre. It is especially issues related to broken Order Tracking & Returns and poor Customer Accounts that detract from H&M’s UX performance.
First benchmarked in May 15, 2017, and reviewed 20 times since then, most recently December 5, 2022.
Overall UX Performance
866 Guidelines · Performance:
Desktop Web
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
On-Site Search
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
Product Page
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
384 Guidelines · Performance:
Mobile App
364 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
H&M’s Desktop Web E-Commerce Design
31 pages of H&M’s e-commerce site, marked up with 324 best practice examples:
H&M’s Mobile Web E-Commerce Design
19 pages of H&M’s e-commerce site, marked up with 262 best practice examples:
H&M’s Mobile App E-Commerce Design
23 pages of H&M’s e-commerce site, marked up with 239 best practice examples:
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