Benchmarks

H&M’s E-Commerce UX

This is a case study of H&M’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 826 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

H&M’s overall e-commerce UX performance is mediocre. H&M has decent performances across the board with neither any great nor any broken performances.

First benchmarked in September 2016, and reviewed 21 times since then, most recently in January 2024.


Performance34.8Mediocre

URLwww2.hm.com/en_gb/index.html


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Mediocre
Decent
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Overall UX Performance

935 Guidelines · Performance:

Desktop Web

291 Guidelines · Performance:

Mobile Web

295 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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