Wayfair’s E-Commerce UX

This is a case study of Wayfair’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 543 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Wayfair’s overall e-commerce UX performance is decent. Wayfair has decent performances across the board with neither any great nor any broken performances.

First benchmarked in April 2012, and reviewed 29 times since then, most recently in July 2024.


UX Award Winner (see all):

Houseware & Furnishings (desktop & app)Top 1%

App UX OverallTop 1%

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Overall UX Performance

543 Guidelines · Performance:

Desktop Web

266 Guidelines · Performance:

Mobile Web

277 Guidelines · Performance:

138 Major E-Commerce Sites
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.