Benchmark Overview

Wayfair’s E-Commerce UX

This is a case study of Wayfair’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Wayfair’s overall e-commerce UX performance is decent. Notably, Wayfair has good On-Site Search and decent Product Lists & Filtering UX performances.

Wayfair’s Homepage & Category performance is acceptable. For instance, Wayfair’s category experience has good Category Taxonomy yet suffers from poor Main Navigation.

Wayfair’s On-Site Search performance is good. It is especially a good Search Autocomplete, decent Results Logic & Guidance, and decent Search Form & Logic that helps Wayfair’s on-site search UX.

Wayfair’s Product Lists & Filtering performance is decent. It is especially a state of the art Filtering: Available Filters, state of the art List Layout, and good Filtering: Interface & Layout that helps Wayfair’s product list UX. Do, however, watch out for their mediocre List Items: Product Info & Thumbnails performance.

Wayfair’s Product Page performance is decent. For instance, Wayfair’s product page experience has good Product Images and Product Page Layout yet suffers from poor Product Variations.

Wayfair’s Cart & Checkout performance is acceptable. For instance, Wayfair’s checkout has state of the art Order Review and Shopping Cart & “Added to Cart” Behavior yet suffers from mediocre Gifting Flow & Features and Credit Card Form.

Wayfair’s Accounts & Self-Service performance is decent. For instance, Wayfair’s account experience has state of the art Order Returns and good Orders & Order Tracking yet suffers from poor Account Dashboard and Account-Wide Navigation, Structure, & Information.

Wayfair’s Mobile E-Commerce performance is mediocre. Notably, Wayfair’s mobile performance is hampered by poor Mobile Checkout Information and broken Mobile Form Field Usability, although this is helped somewhat by good Mobile Filtering & Sorting and Mobile Homepage, Navigation, & Search.

Rank: 2 of 60

Usability Score: 659

URL: wayfair.com


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Poor
Acceptable
Good

Wayfair's E-Commerce UX: 647 guidelines · Comparative score: 659.1

Homepage & Category: 63 guidelines · Score: 716.3

Homepage: 15 guidelines · Score: 144.2

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Adhered High · Score: 33.1

Guideline #240 Violated High · Score: -23.6

Guideline #242 Adhered Low · Score: 11.8

Guideline #248 Violated Low · Score: -11.8

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.6

Guideline #236 Adhered High · Score: 14.2

Guideline #246 Adhered High · Score: 23.6

Guideline #249 Adhered Low · Score: 7.1

Guideline #245 Issue Resolved · Score: 23.6

Guideline #241 Adhered Low · Score: 7.1

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Adhered Low · Score: 7.1

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 15 guidelines · Score: 290.8

These 15 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Adhered High · Score: 33.1

Guideline #261 Adhered High · Score: 23.6

Guideline #263 Adhered High · Score: 33.1

Guideline #266 Adhered High · Score: 23.6

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.4

Guideline #259 Issue Resolved · Score: 37.8

Guideline #282 Adhered High · Score: 23.6

Guideline #286 Adhered High · Score: 23.6

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.8

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Issue Resolved · Score: 18.9

Guideline #318 Adhered High · Score: 14.2

Guideline #1008 Not Applicable · Score: 0.0

Main Navigation: 16 guidelines · Score: 148.9

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Violated High · Score: -33.1

Guideline #294 Adhered High · Score: 37.8

Guideline #302 Adhered High · Score: 33.1

Guideline #289 Violated Low · Score: -11.8

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.4

Guideline #291 Adhered High · Score: 23.6

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.6

Guideline #304 Issue Resolved · Score: 23.6

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Issue Resolved · Score: 18.9

Guideline #299 Violated High · Score: -14.2

Guideline #306 Adhered High · Score: 14.2

Guideline #300 Not Applicable · Score: 0.0

Intermediary Category Pages: 6 guidelines · Score: 35.5

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Adhered High · Score: 37.8

Guideline #309 Adhered High · Score: 33.1

Guideline #308 Violated High · Score: -23.6

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Violated Low · Score: -11.8

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 11 guidelines · Score: 96.9

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Adhered High · Score: 23.6

Guideline #258 Issue Resolved · Score: 37.8

Guideline #252 Adhered High · Score: 23.6

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Violated High · Score: -18.9

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

Guideline #940 Not Applicable · Score: 0.0

On-Site Search: 50 guidelines · Score: 824.1

Search Query Types: 12 guidelines · Score: 123.9

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Adhered High · Score: 53.6

Guideline #334 Adhered High · Score: 53.6

Guideline #340 Adhered Low · Score: 16.7

Guideline #335 Adhered High · Score: 33.5

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered High · Score: 46.9

Guideline #344 Violated High · Score: -46.9

Guideline #399 Violated High · Score: -33.5

Guideline #338 Violated High · Score: -33.5

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 33.5

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 180.9

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.2

Guideline #349 Issue Resolved · Score: 33.5

Guideline #407 Neutral · Score: 0.0

Guideline #339 Issue Resolved · Score: 33.5

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.5

Guideline #348 Adhered High · Score: 26.8

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: 194.3

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 40.2

Guideline #404 Adhered High · Score: 40.2

Guideline #361 Violated High · Score: -20.1

Guideline #356 Issue Resolved · Score: 33.5

Guideline #369 Adhered High · Score: 40.2

Guideline #368 Adhered High · Score: 33.5

Guideline #363 Adhered High · Score: 26.8

Guideline #1001 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: 154.1

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Adhered High · Score: 46.9

Guideline #362 Adhered High · Score: 46.9

Guideline #370 Adhered High · Score: 40.2

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.5

Guideline #365 Violated High · Score: -33.5

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 170.8

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -33.5

Guideline #379 Adhered Low · Score: 26.8

Guideline #386 Adhered High · Score: 46.9

Guideline #381 Neutral · Score: 0.0

Guideline #377 Violated Low · Score: -16.7

Guideline #376 Adhered High · Score: 53.6

Guideline #403 Adhered High · Score: 46.9

Guideline #393 Adhered High · Score: 33.5

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Violated High · Score: -26.8

Guideline #402 Adhered High · Score: 40.2

Product Lists & Filtering: 96 guidelines · Score: 756.6

List Layout: 7 guidelines · Score: 125.2

‘State of the Art’

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.7

Guideline #531 Adhered High · Score: 27.2

Guideline #537 Adhered High · Score: 27.2

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 38.1

Loading Products: 6 guidelines · Score: 16.3

These 6 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 6 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated High · Score: -32.7

Guideline #502 Adhered High · Score: 32.7

Guideline #503 Violated High · Score: -16.3

Guideline #504 Adhered High · Score: 32.7

Guideline #505 Not Applicable · Score: 0.0

Guideline #1024 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 62.6

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Violated Low · Score: -21.8

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 38.1

Guideline #446 Violated Low · Score: -16.3

Guideline #422 Adhered High · Score: 32.7

Guideline #441 Adhered High · Score: 27.2

Guideline #447 Adhered High · Score: 16.3

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Violated High · Score: -38.1

Guideline #457 Violated High · Score: -27.2

Guideline #463 Violated Low · Score: -13.6

Guideline #456 Adhered High · Score: 27.2

Guideline #458 Adhered High · Score: 16.3

Guideline #459 Issue Resolved · Score: 21.8

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: -65.3

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Violated High · Score: -38.1

Guideline #528 Violated High · Score: -38.1

Guideline #452 Adhered High · Score: 27.2

Guideline #450 Adhered High · Score: 27.2

Guideline #449 Adhered High · Score: 27.2

Guideline #525 Violated High · Score: -27.2

Guideline #527 Violated High · Score: -27.2

Guideline #529 Violated High · Score: -32.7

Guideline #530 Adhered High · Score: 16.3

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -32.7

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Violated High · Score: -38.1

Guideline #482 Adhered High · Score: 27.2

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.8

Filtering: Available Filters: 10 guidelines · Score: 234.0

‘State of the Art’

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Adhered High · Score: 43.5

Guideline #413 Adhered High · Score: 38.1

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Issue Resolved · Score: 38.1

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered High · Score: 32.7

Guideline #414 Adhered High · Score: 27.2

Guideline #416 Adhered High · Score: 27.2

Guideline #415 Adhered High · Score: 27.2

Filtering: Scope & Logic: 14 guidelines · Score: 163.3

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Violated Low · Score: -19.1

Guideline #427 Adhered High · Score: 38.1

Guideline #433 Violated Low · Score: -19.1

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.8

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.9

Guideline #436 Adhered High · Score: 10.9

Guideline #439 Adhered High · Score: 10.9

Guideline #488 Adhered High · Score: 27.2

Guideline #492 Adhered High · Score: 27.2

Guideline #493 Adhered High · Score: 27.2

Guideline #486 Adhered High · Score: 27.2

Filtering: Interface & Layout: 11 guidelines · Score: 133.4

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 38.1

Guideline #464 Adhered High · Score: 27.2

Guideline #467 Adhered High · Score: 27.2

Guideline #475 Violated Low · Score: -13.6

Guideline #479 Adhered High · Score: 27.2

Guideline #476 Adhered High · Score: 27.2

Guideline #465 Neutral · Score: 0.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 81.6

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Adhered Low · Score: 21.8

Guideline #511 Violated High · Score: -38.1

Guideline #539 Adhered High · Score: 21.8

Guideline #514 Adhered High · Score: 27.2

Guideline #513 Adhered High · Score: 27.2

Guideline #509 Violated High · Score: -27.2

Guideline #521 Adhered High · Score: 27.2

Guideline #517 Adhered High · Score: 21.8

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 38.1

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Issue Resolved · Score: 38.1

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 664.5

Product Page Layout: 8 guidelines · Score: 62.1

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Adhered High · Score: 24.2

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Violated High · Score: -17.3

Guideline #738 Issue Resolved · Score: 20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Adhered High · Score: 17.3

Product Images: 9 guidelines · Score: 124.3

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered Low · Score: 12.1

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Violated High · Score: -17.3

Guideline #752 Adhered Low · Score: 8.6

Guideline #854 Issue Resolved · Score: 17.3

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: 100.1

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated Low · Score: -12.1

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Adhered High · Score: 17.3

Guideline #781 Issue Resolved · Score: 17.3

Guideline #773 Adhered Low · Score: 5.2

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 19.0

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Adhered Low · Score: 8.6

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 51.8

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Issue Resolved · Score: 24.2

Guideline #798 Violated High · Score: -17.3

Guideline #817 Issue Resolved · Score: 17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Neutral · Score: 0.0

Shipping, Returns, and Gifting: 7 guidelines · Score: 43.1

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Violated Low · Score: -8.6

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Neutral · Score: 0.0

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Adhered High · Score: 10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 22.4

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Violated High · Score: -24.2

Guideline #853 Violated Low · Score: -8.6

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Issue Resolved · Score: 6.9

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 57.0

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Violated High · Score: -17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Violated Low · Score: -8.6

Specifications Sheet: 5 guidelines · Score: 17.3

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Adhered High · Score: 24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Adhered High · Score: 17.3

Guideline #839 Violated High · Score: -17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: 79.4

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Violated High · Score: -17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Adhered High · Score: 17.3

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Adhered High · Score: 17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: 19.0

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Adhered High · Score: 24.2

Guideline #788 Violated High · Score: -13.8

Guideline #787 Adhered Low · Score: 8.6

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 69.0

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered Low · Score: 12.1

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Adhered High · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 618.5

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 98.3

‘State of the Art’

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Issue Resolved · Score: 13.7

Guideline #600 Adhered High · Score: 13.7

Guideline #602 Issue Resolved · Score: 13.7

Guideline #603 Issue Resolved · Score: 13.7

Guideline #732 Adhered High · Score: 19.1

Guideline #620 Violated Low · Score: -6.8

Guideline #623 Violated Low · Score: -6.8

Guideline #622 Adhered High · Score: 13.7

Guideline #673 Adhered High · Score: 13.7

Guideline #624 Adhered High · Score: 10.9

Account Selection & Creation: 9 guidelines · Score: -21.8

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Violated High · Score: -19.1

Guideline #652 Not Applicable · Score: 0.0

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Adhered High · Score: 19.1

Guideline #638 Violated High · Score: -13.7

Guideline #653 Not Applicable · Score: 0.0

Guideline #676 Violated High · Score: -13.7

Guideline #665 Adhered High · Score: 13.7

Guideline #640 Violated High · Score: -8.2

Customer & Address Information: 12 guidelines · Score: 72.4

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Violated Low · Score: -9.6

Guideline #566 Adhered High · Score: 21.8

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 19.1

Guideline #736 Issue Resolved · Score: 19.1

Guideline #561 Violated High · Score: -13.7

Guideline #558 Adhered High · Score: 13.7

Guideline #557 Adhered High · Score: 13.7

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.2

Gifting Flow & Features: 5 guidelines · Score: -13.7

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -13.7

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 0.0

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Violated High · Score: -19.1

Guideline #547 Violated Low · Score: -8.2

Guideline #550 Adhered High · Score: 13.7

Guideline #543 Adhered High · Score: 13.7

Guideline #548 Neutral · Score: 0.0

Guideline #549 Not Applicable · Score: 0.0

Guideline #632 Not Applicable · Score: 0.0

Guideline #633 Not Applicable · Score: 0.0

Guideline #631 Not Applicable · Score: 0.0

Guideline #634 Not Applicable · Score: 0.0

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. Third-Party): 8 guidelines · Score: 30.0

These 8 ‘Payment Flow & Methods (Incl. Third-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. Third-Party)’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Adhered High · Score: 13.7

Guideline #671 Adhered High · Score: 16.4

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Not Applicable · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered Low · Score: 5.5

Guideline #586 Violated Low · Score: -5.5

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: -10.9

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Adhered High · Score: 19.1

Guideline #594 Violated High · Score: -19.1

Guideline #587 Adhered High · Score: 19.1

Guideline #583 Adhered High · Score: 13.7

Guideline #588 Violated High · Score: -13.7

Guideline #577 Violated High · Score: -13.7

Guideline #584 Violated High · Score: -13.7

Guideline #591 Adhered High · Score: 10.9

Guideline #585 Violated High · Score: -8.2

Guideline #664 Violated High · Score: -5.5

Order Review: 5 guidelines · Score: 68.3

‘State of the Art’

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Adhered High · Score: 19.1

Guideline #556 Adhered High · Score: 16.4

Guideline #545 Adhered High · Score: 13.7

Guideline #551 Adhered High · Score: 13.7

Guideline #553 Adhered Low · Score: 5.5

Order Confirmation & E-Mail: 4 guidelines · Score: 15.0

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated Low · Score: -6.8

Guideline #596 Adhered Low · Score: 5.5

Guideline #598 Adhered High · Score: 8.2

Guideline #597 Adhered High · Score: 8.2

Form & Page Design: 10 guidelines · Score: 91.5

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Adhered High · Score: 13.7

Guideline #611 Violated High · Score: -13.7

Guideline #687 Adhered High · Score: 10.9

Guideline #613 Issue Resolved · Score: 8.2

Guideline #607 Adhered High · Score: 8.2

Guideline #608 Adhered High · Score: 8.2

Guideline #730 Adhered Low · Score: 9.6

Guideline #679 Issue Resolved · Score: 19.1

Guideline #668 Adhered High · Score: 13.7

Guideline #733 Adhered High · Score: 13.7

User Interactions & Distractions: 10 guidelines · Score: 60.1

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 19.1

Guideline #707 Adhered High · Score: 13.7

Guideline #609 Adhered High · Score: 13.7

Guideline #709 Not Applicable · Score: 0.0

Guideline #726 Issue Resolved · Score: 16.4

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Violated High · Score: -16.4

Guideline #657 Adhered High · Score: 8.2

Guideline #699 Adhered High · Score: 5.5

Cross-Sells: 4 guidelines · Score: 46.4

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 19.1

Guideline #579 Issue Resolved · Score: 13.7

Guideline #580 Issue Resolved · Score: 13.7

Guideline #578 Not Applicable · Score: 0.0

Validation Errors & Data Persistence: 10 guidelines · Score: 53.2

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 21.8

Guideline #723 Issue Resolved · Score: 21.8

Guideline #722 Violated Low · Score: -9.6

Guideline #719 Adhered High · Score: 19.1

Guideline #721 Adhered High · Score: 16.4

Guideline #718 Violated High · Score: -16.4

Guideline #625 Not Applicable · Score: 0.0

Guideline #626 Not Applicable · Score: 0.0

Guideline #627 Not Applicable · Score: 0.0

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: -10.9

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Violated High · Score: -21.8

Guideline #683 Issue Resolved · Score: 19.1

Guideline #681 Violated High · Score: -13.7

Guideline #685 Issue Resolved · Score: 10.9

Guideline #694 Violated High · Score: -13.7

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.2

Field Design & Features: 8 guidelines · Score: 57.3

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Issue Resolved · Score: 19.1

Guideline #659 Adhered Low · Score: 6.8

Guideline #669 Issue Resolved · Score: 13.7

Guideline #660 Adhered High · Score: 13.7

Guideline #658 Violated High · Score: -8.2

Guideline #705 Adhered Low · Score: 4.1

Guideline #670 Neutral · Score: 0.0

Guideline #663 Issue Resolved · Score: 8.2

Default Values & Autocompletion: 8 guidelines · Score: 73.7

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Adhered High · Score: 19.1

Guideline #554 Adhered High · Score: 16.4

Guideline #568 Issue Resolved · Score: 16.4

Guideline #576 Adhered High · Score: 13.7

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.2

Accounts & Self-Service: 65 guidelines · Score: 582.8

Account Drop-Down: 7 guidelines · Score: -23.1

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871 Violated Low · Score: -23.1

Guideline #872 Adhered High · Score: 46.3

Guideline #876 Violated High · Score: -46.3

Guideline #877 Not Applicable · Score: 0.0

Guideline #886 Violated Low · Score: -27.8

Guideline #887 Neutral · Score: 0.0

Guideline #900 Adhered High · Score: 27.8

Account Dashboard: 6 guidelines · Score: -78.6

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863 Not Applicable · Score: 0.0

Guideline #865 Violated Low · Score: -27.8

Guideline #866 Violated Low · Score: -23.1

Guideline #870 Violated Low · Score: -18.5

Guideline #873 Adhered High · Score: 27.8

Guideline #874 Violated High · Score: -37.0

Account Sign In: 6 guidelines · Score: 138.8

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #879 Adhered High · Score: 64.8

Guideline #882 Issue Resolved · Score: 46.3

Guideline #889 Violated High · Score: -55.5

Guideline #890 Issue Resolved · Score: 37.0

Guideline #903 Adhered High · Score: 46.3

Guideline #926 Not Applicable · Score: 0.0

'Your Account': Addresses, Payments, & Newsletters: 13 guidelines · Score: 134.1

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864 Adhered Low · Score: 27.8

Guideline #888 Not Applicable · Score: 0.0

Guideline #891 Adhered High · Score: 46.3

Guideline #893 Adhered High · Score: 46.3

Guideline #896 Violated High · Score: -27.8

Guideline #902 Adhered Low · Score: 13.9

Guideline #904 Violated High · Score: -18.5

Guideline #908 Adhered High · Score: 46.3

Guideline #911 Adhered High · Score: 46.3

Guideline #916 Violated High · Score: -46.3

Guideline #917 Adhered High · Score: 18.5

Guideline #918 Adhered High · Score: 27.8

Guideline #919 Violated High · Score: -46.3

Orders & Order Tracking: 14 guidelines · Score: 198.9

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878 Adhered High · Score: 37.0

Guideline #884 Violated High · Score: -18.5

Guideline #895 Not Applicable · Score: 0.0

Guideline #905 Not Applicable · Score: 0.0

Guideline #906 Adhered High · Score: 46.3

Guideline #907 Adhered High · Score: 46.3

Guideline #909 Not Applicable · Score: 0.0

Guideline #910 Adhered High · Score: 18.5

Guideline #912 Adhered High · Score: 27.8

Guideline #913 Adhered High · Score: 27.8

Guideline #914 Violated High · Score: -46.3

Guideline #915 Adhered High · Score: 27.8

Guideline #924 Adhered High · Score: 46.3

Guideline #925 Violated Low · Score: -13.9

Order Returns: 11 guidelines · Score: 277.5

‘State of the Art’

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #867 Adhered High · Score: 46.3

Guideline #868 Adhered High · Score: 46.3

Guideline #869 Adhered Low · Score: 23.1

Guideline #894 Adhered Low · Score: 37.0

Guideline #897 Not Applicable · Score: 0.0

Guideline #898 Not Applicable · Score: 0.0

Guideline #899 Adhered High · Score: 27.8

Guideline #920 Adhered High · Score: 46.3

Guideline #921 Violated Low · Score: -23.1

Guideline #922 Adhered High · Score: 46.3

Guideline #927 Adhered High · Score: 27.8

Account-Wide Navigation, Structure, & Information: 8 guidelines · Score: -64.8

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875 Violated Low · Score: -13.9

Guideline #880 Adhered Low · Score: 9.3

Guideline #881 Violated High · Score: -46.3

Guideline #883 Violated Low · Score: -32.4

Guideline #885 Not Applicable · Score: 0.0

Guideline #892 Violated High · Score: -46.3

Guideline #901 Adhered High · Score: 18.5

Guideline #923 Adhered High · Score: 46.3

Mobile E-Commerce: 144 guidelines · Score: 451.2

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: 114.3

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209 Not Applicable · Score: 0.0

Guideline #116 Adhered High · Score: 31.5

Guideline #130 Adhered High · Score: 23.6

Guideline #228 Adhered High · Score: 19.7

Guideline #210 Adhered High · Score: 27.6

Guideline #211 Violated High · Score: -31.5

Guideline #229 Adhered High · Score: 27.6

Guideline #230 Adhered High · Score: 27.6

Guideline #203 Violated Low · Score: -11.8

Guideline #166 Not Applicable · Score: 0.0

Guideline #93 Not Applicable · Score: 0.0

Guideline #91 Not Applicable · Score: 0.0

Mobile Product Lists: 15 guidelines · Score: 45.3

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90 Adhered High · Score: 31.5

Guideline #89 Adhered High · Score: 27.6

Guideline #79 Violated High · Score: -23.6

Guideline #233 Violated Low · Score: -9.9

Guideline #87 Adhered High · Score: 19.7

Guideline #76 Adhered High · Score: 23.6

Guideline #80 Violated High · Score: -19.7

Guideline #143 Neutral · Score: 0.0

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Neutral · Score: 0.0

Guideline #74 Adhered High · Score: 7.9

Guideline #158 Not Applicable · Score: 0.0

Guideline #162 Not Applicable · Score: 0.0

Guideline #102 Violated High · Score: -11.8

Mobile Filtering & Sorting: 9 guidelines · Score: 114.3

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212 Adhered High · Score: 27.6

Guideline #221 Adhered High · Score: 27.6

Guideline #215 Adhered High · Score: 19.7

Guideline #222 Adhered High · Score: 19.7

Guideline #68 Violated High · Score: -19.7

Guideline #232 Adhered High · Score: 19.7

Guideline #219 Violated Low · Score: -7.9

Guideline #213 Adhered High · Score: 15.8

Guideline #142 Adhered High · Score: 11.8

Mobile Product Page Layouts: 6 guidelines · Score: 51.2

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #111 Adhered High · Score: 27.6

Guideline #144 Adhered High · Score: 23.6

Guideline #154 Violated High · Score: -19.7

Guideline #149 Violated High · Score: -19.7

Guideline #234 Issue Resolved · Score: 19.7

Guideline #176 Adhered High · Score: 19.7

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 98.5

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159 Not Applicable · Score: 0.0

Guideline #169 Violated High · Score: -15.8

Guideline #77 Adhered High · Score: 11.8

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Violated High · Score: -27.6

Guideline #113 Adhered High · Score: 27.6

Guideline #112 Adhered High · Score: 15.8

Guideline #114 Violated Low · Score: -3.9

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Adhered High · Score: 19.7

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Not Applicable · Score: 0.0

Guideline #163 Adhered Low · Score: 11.8

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: -45.3

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208 Adhered Low · Score: 9.9

Guideline #140 Violated High · Score: -11.8

Guideline #104 Adhered High · Score: 31.5

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Not Applicable · Score: 0.0

Guideline #106 Not Applicable · Score: 0.0

Guideline #127 Violated High · Score: -19.7

Guideline #179 Violated High · Score: -27.6

Guideline #180 Violated High · Score: -27.6

Guideline #185 Not Applicable · Score: 0.0

Mobile Checkout Information: 15 guidelines · Score: 5.9

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Violated High · Score: -27.6

Guideline #168 Not Applicable · Score: 0.0

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Adhered High · Score: 23.6

Guideline #150 Not Applicable · Score: 0.0

Guideline #205 Adhered High · Score: 19.7

Guideline #118 Adhered High · Score: 19.7

Guideline #194 Neutral · Score: 0.0

Guideline #192 Adhered High · Score: 7.9

Guideline #196 Adhered High · Score: 7.9

Guideline #182 Violated High · Score: -11.8

Guideline #193 Violated High · Score: -11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Violated Low · Score: -5.9

Mobile Form Field Usability: 18 guidelines · Score: 7.9

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186 Violated High · Score: -27.6

Guideline #190 Violated High · Score: -23.6

Guideline #121 Adhered High · Score: 19.7

Guideline #183 Violated High · Score: -27.6

Guideline #189 Violated High · Score: -19.7

Guideline #128 Not Applicable · Score: 0.0

Guideline #187 Adhered High · Score: 7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated High · Score: -31.5

Guideline #156 Adhered High · Score: 31.5

Guideline #160 Adhered High · Score: 27.6

Guideline #157 Violated High · Score: -23.6

Guideline #145 Issue Resolved · Score: 23.6

Guideline #171 Issue Resolved · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Adhered High · Score: 7.9

Touch Keyboards: 5 guidelines · Score: 15.8

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71 Adhered High · Score: 23.6

Guideline #65 Violated High · Score: -23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Adhered High · Score: 7.9

Guideline #66 Violated High · Score: -7.9

Mobile Validation Errors: 7 guidelines · Score: 43.3

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119 Adhered High · Score: 27.6

Guideline #224 Adhered High · Score: 31.5

Guideline #226 Violated Low · Score: -11.8

Guideline #225 Violated High · Score: -19.7

Guideline #223 Adhered High · Score: 15.8

Guideline #227 Not Applicable · Score: 0.0

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Wayfair’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.




Industry Comparison: Houseware & Furnishing

Overall Wayfair ranks 2 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.

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