Benchmark Overview

Staples’ E-Commerce UX

This is a case study of Staples’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Staples’ overall e-commerce UX performance is acceptable. Notably, their UX is hampered by poor Product Page and mediocre Mobile E-Commerce, although this is allieviated somewhat by decent Cart & Checkout.

Staples’ Homepage & Category performance is acceptable. Notably, Staples’ category experience has good Category Taxonomy.

Staples’ On-Site Search performance is acceptable. For instance, Staples’ search experience has good Search Form & Logic and decent Search Autocomplete yet suffers from mediocre Search Query Types.

Staples’ Product Lists & Filtering performance is acceptable. Notably, Staples’ product list performance is hampered by poor List Layout and broken Filtering: Scope & Logic, although this is helped somewhat by good List Items: Personalization and Comparison Tool.

Staples’ Product Page performance is poor. Staples’ product page experience is particularly thwarted by usability issues related to mediocre The ‘Buy’ Section, mediocre Product Images, and poor Image Gallery UI. That said, their product page experience performs great within Product Descriptions.

Staples’ Cart & Checkout performance is decent. It is especially a state of the art Validation Errors & Data Persistence, Payment Flow & Methods (Incl. 3rd-Party), and Cross-Sells that helps Staples’ checkout UX. Do, however, watch out for their poor Order Review performance.

Staples’ Mobile E-Commerce performance is mediocre. Some of Staples’ biggest mobile usability issues are due to mediocre Mobile Product Page Layouts, Mobile Product Lists, and Mobile Shopping Cart, Cost & Account. That said, their mobile design performs well within Touch Keyboards.

Rank: 22 of 60

Usability Score: 501

URL: staples.com


Get Premium Research Access

Poor
Acceptable
Good

Staples' E-Commerce UX: 577 guidelines · Comparative score: 501.2

Homepage & Category: 61 guidelines · Score: 723.6

Homepage: 15 guidelines · Score: 116.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #237 Adhered Low · Score: 16.6

Guideline #240 Neutral · Score: 0.0

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Adhered High · Score: 23.7

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Neutral · Score: 0.0

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered Low · Score: 7.1

Guideline #247 Adhered Low · Score: 7.1

Guideline #239 Violated High · Score: -14.2

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 296.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #253 Adhered High · Score: 33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Adhered Low · Score: 16.6

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 177.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #287 Violated High · Score: -33.2

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Adhered High · Score: 33.2

Guideline #289 Violated Low · Score: -11.9

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Not Applicable · Score: 0.0

Intermediary Category Pages: 6 guidelines · Score: 61.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #307 Adhered High · Score: 38.0

Guideline #309 Not Applicable · Score: 0.0

Guideline #308 Adhered High · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 71.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Violated High · Score: -23.7

Guideline #250 Violated High · Score: -19.0

Guideline #293 Adhered High · Score: 19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: 590.9

Search Query Types: 12 guidelines · Score: 13.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #333 Adhered High · Score: 53.7

Guideline #334 Violated Low · Score: -26.9

Guideline #340 Adhered Low · Score: 16.8

Guideline #335 Adhered High · Score: 33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered Low · Score: 23.5

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Violated High · Score: -33.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 228.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 154.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #359 Adhered High · Score: 40.3

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Violated Low · Score: -20.1

Guideline #368 Adhered High · Score: 33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 117.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #358 Adhered High · Score: 47.0

Guideline #362 Adhered Low · Score: 23.5

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 77.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated High · Score: -53.7

Guideline #386 Issue Resolved · Score: 47.0

Guideline #381 Adhered High · Score: 26.9

Guideline #377 Violated Low · Score: -16.8

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Adhered High · Score: 47.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Neutral · Score: 0.0

Guideline #401 Neutral · Score: 0.0

Guideline #402 Adhered High · Score: 40.3

Product Lists & Filtering: 94 guidelines · Score: 372.1

List Layout: 7 guidelines · Score: 27.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #541 Violated High · Score: -43.1

Guideline #533 Adhered High · Score: 32.4

Guideline #531 Violated High · Score: -27.0

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: 48.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #501 Adhered Low · Score: 16.2

Guideline #502 Violated Low · Score: -16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Issue Resolved · Score: 32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 91.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #440 Adhered High · Score: 43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated Low · Score: -18.9

Guideline #446 Violated High · Score: -32.4

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Adhered High · Score: 27.0

Guideline #447 Not Applicable · Score: 0.0

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Violated Low · Score: -13.5

Guideline #456 Violated High · Score: -27.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Adhered High · Score: 21.6

List Items: Interface & Hit Areas: 10 guidelines · Score: 62.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #448 Violated Low · Score: -18.9

Guideline #528 Adhered High · Score: 37.7

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Adhered Low · Score: 13.5

Guideline #449 Adhered High · Score: 27.0

Guideline #525 Violated Low · Score: -13.5

Guideline #527 Violated High · Score: -27.0

Guideline #529 Issue Resolved · Score: 32.4

Guideline #530 Violated High · Score: -16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 43.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #480 Adhered High · Score: 37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: 118.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #409 Adhered High · Score: 43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Adhered High · Score: 37.7

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Neutral · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Adhered High · Score: 27.0

Guideline #416 Violated Low · Score: -13.5

Guideline #415 Violated Low · Score: -13.5

Filtering: Scope & Logic: 14 guidelines · Score: -18.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #424 Violated High · Score: -37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Violated Low · Score: -18.9

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Violated High · Score: -32.4

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Violated High · Score: -27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Violated High · Score: -27.0

Filtering: Interface & Layout: 11 guidelines · Score: 43.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Violated High · Score: -37.7

Guideline #464 Adhered High · Score: 27.0

Guideline #467 Adhered High · Score: 27.0

Guideline #475 Violated High · Score: -27.0

Guideline #479 Adhered High · Score: 27.0

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: -80.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #510 Violated High · Score: -43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Violated High · Score: -21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Violated High · Score: -27.0

Guideline #517 Adhered High · Score: 21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 231.3

Product Page Layout: 8 guidelines · Score: -27.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Violated High · Score: -24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Not Applicable · Score: 0.0

Product Images: 9 guidelines · Score: 27.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Violated High · Score: -24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Violated High · Score: -17.3

Guideline #752 Adhered High · Score: 17.3

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 31.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated High · Score: -24.2

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Violated High · Score: -17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Not Applicable · Score: 0.0

Guideline #773 Neutral · Score: 0.0

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 13.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #759 Adhered High · Score: 17.3

Guideline #770 Violated High · Score: -17.3

Guideline #760 Adhered High · Score: 13.8

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 10.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Violated High · Score: -24.2

Guideline #798 Issue Resolved · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Adhered High · Score: 6.9

Shipping, Returns, and Gifting: 7 guidelines · Score: -34.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #825 Violated High · Score: -17.3

Guideline #826 Not Applicable · Score: 0.0

Guideline #803 Violated High · Score: -24.2

Guideline #836 Adhered High · Score: 17.3

Guideline #804 Neutral · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 43.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #848 Violated High · Score: -24.2

Guideline #853 Violated Low · Score: -8.6

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Adhered High · Score: 10.4

Guideline #800 Adhered High · Score: 10.4

Guideline #850 Issue Resolved · Score: 6.9

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 134.6

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Adhered High · Score: 17.3

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Adhered High · Score: 17.3

Specifications Sheet: 5 guidelines · Score: -29.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #858 Adhered High · Score: 24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Violated Low · Score: -8.6

Guideline #839 Violated High · Score: -17.3

Guideline #857 Violated High · Score: -10.4

User Reviews: 13 guidelines · Score: 27.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Violated Low · Score: -8.6

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Violated High · Score: -17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -20.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #807 Violated High · Score: -24.2

Guideline #788 Adhered High · Score: 20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 55.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Violated Low · Score: -8.6

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Violated High · Score: -17.3

Guideline #819 Adhered High · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 803.7

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 78.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered Low · Score: 7.3

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Issue Resolved · Score: 14.6

Guideline #732 Adhered Low · Score: 10.2

Guideline #620 Adhered High · Score: 14.6

Guideline #623 Adhered High · Score: 14.6

Guideline #622 Violated Low · Score: -7.3

Guideline #673 Adhered Low · Score: 7.3

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: 13.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #637 Adhered High · Score: 20.4

Guideline #652 Violated Low · Score: -10.2

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Violated High · Score: -20.4

Guideline #638 Adhered High · Score: 14.6

Guideline #653 Violated Low · Score: -7.3

Guideline #676 Adhered Low · Score: 7.3

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Adhered High · Score: 8.7

Customer & Address Information: 12 guidelines · Score: 97.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #731 Adhered High · Score: 20.4

Guideline #566 Adhered High · Score: 23.3

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 20.4

Guideline #736 Adhered High · Score: 20.4

Guideline #561 Issue Resolved · Score: 14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Violated High · Score: -8.7

Gifting Flow & Features: 5 guidelines · Score: -14.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -14.6

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 80.1

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #544 Not Applicable · Score: 0.0

Guideline #547 Not Applicable · Score: 0.0

Guideline #550 Not Applicable · Score: 0.0

Guideline #543 Adhered High · Score: 14.6

Guideline #548 Neutral · Score: 0.0

Guideline #549 Adhered High · Score: 5.8

Guideline #632 Adhered High · Score: 14.6

Guideline #633 Adhered High · Score: 14.6

Guideline #631 Adhered High · Score: 14.6

Guideline #634 Adhered Low · Score: 7.3

Guideline #635 Adhered High · Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 53.9

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #590 Adhered High · Score: 14.6

Guideline #671 Adhered Low · Score: 8.7

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Adhered Low · Score: 7.3

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered High · Score: 11.6

Guideline #586 Adhered High · Score: 11.6

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 20.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #582 Violated High · Score: -20.4

Guideline #594 Adhered High · Score: 20.4

Guideline #587 Adhered Low · Score: 10.2

Guideline #583 Violated High · Score: -14.6

Guideline #588 Issue Resolved · Score: 14.6

Guideline #577 Violated Low · Score: -7.3

Guideline #584 Neutral · Score: 0.0

Guideline #591 Adhered High · Score: 11.6

Guideline #585 Adhered High · Score: 8.7

Guideline #664 Violated Low · Score: -2.9

Order Review: 5 guidelines · Score: -5.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #552 Adhered High · Score: 20.4

Guideline #556 Not Applicable · Score: 0.0

Guideline #545 Not Applicable · Score: 0.0

Guideline #551 Violated High · Score: -14.6

Guideline #553 Violated High · Score: -11.6

Order Confirmation & E-Mail: 4 guidelines · Score: 21.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #599 Violated Low · Score: -7.3

Guideline #596 Adhered High · Score: 11.6

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Adhered High · Score: 8.7

Form & Page Design: 10 guidelines · Score: 42.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Adhered High · Score: 11.6

Guideline #613 Issue Resolved · Score: 8.7

Guideline #607 Adhered High · Score: 8.7

Guideline #608 Adhered High · Score: 8.7

Guideline #730 Adhered Low · Score: 10.2

Guideline #679 Violated High · Score: -20.4

Guideline #668 Neutral · Score: 0.0

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 81.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #696 Adhered High · Score: 20.4

Guideline #707 Adhered High · Score: 14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Adhered High · Score: 20.4

Guideline #713 Violated High · Score: -17.5

Guideline #657 Violated High · Score: -8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 58.2

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Adhered High · Score: 14.6

Guideline #580 Adhered High · Score: 14.6

Guideline #578 Adhered High · Score: 8.7

Validation Errors & Data Persistence: 10 guidelines · Score: 123.8

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #720 Adhered High · Score: 23.3

Guideline #723 Adhered High · Score: 23.3

Guideline #722 Neutral · Score: 0.0

Guideline #719 Adhered High · Score: 20.4

Guideline #721 Adhered High · Score: 17.5

Guideline #718 Adhered Low · Score: 8.7

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered High · Score: 17.5

Guideline #627 Violated Low · Score: -4.4

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 11.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #686 Adhered High · Score: 23.3

Guideline #683 Violated High · Score: -20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Not Applicable · Score: 0.0

Guideline #694 Violated High · Score: -14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.7

Field Design & Features: 8 guidelines · Score: 69.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #674 Adhered High · Score: 20.4

Guideline #659 Adhered High · Score: 14.6

Guideline #669 Issue Resolved · Score: 14.6

Guideline #660 Violated High · Score: -14.6

Guideline #658 Adhered High · Score: 8.7

Guideline #705 Adhered High · Score: 8.7

Guideline #670 Adhered High · Score: 8.7

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 91.7

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #555 Adhered High · Score: 20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Issue Resolved · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Adhered High · Score: 17.5

Guideline #734 Violated Low · Score: -4.4

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

Mobile E-Commerce: 144 guidelines · Score: 285.7

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: -35.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #209 Adhered Low · Score: 15.8

Guideline #116 Violated Low · Score: -15.8

Guideline #130 Violated High · Score: -23.6

Guideline #228 Violated High · Score: -19.7

Guideline #210 Violated Low · Score: -13.8

Guideline #211 Violated High · Score: -31.5

Guideline #229 Adhered High · Score: 27.6

Guideline #230 Neutral · Score: 0.0

Guideline #203 Violated High · Score: -23.6

Guideline #166 Adhered Low · Score: 13.8

Guideline #93 Adhered High · Score: 15.8

Guideline #91 Adhered High · Score: 19.7

Mobile Product Lists: 15 guidelines · Score: 3.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #90 Adhered High · Score: 31.5

Guideline #89 Violated High · Score: -27.6

Guideline #79 Adhered High · Score: 23.6

Guideline #233 Violated Low · Score: -9.9

Guideline #87 Adhered High · Score: 19.7

Guideline #76 Adhered High · Score: 23.6

Guideline #80 Violated High · Score: -19.7

Guideline #143 Violated High · Score: -19.7

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Neutral · Score: 0.0

Guideline #74 Violated High · Score: -7.9

Guideline #158 Adhered Low · Score: 9.9

Guideline #162 Violated High · Score: -19.7

Guideline #102 Not Applicable · Score: 0.0

Mobile Filtering & Sorting: 9 guidelines · Score: 39.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #212 Adhered Low · Score: 13.8

Guideline #221 Adhered High · Score: 27.6

Guideline #215 Violated Low · Score: -9.9

Guideline #222 Adhered High · Score: 19.7

Guideline #68 Violated High · Score: -19.7

Guideline #232 Adhered High · Score: 19.7

Guideline #219 Violated Low · Score: -7.9

Guideline #213 Violated High · Score: -15.8

Guideline #142 Adhered High · Score: 11.8

Mobile Product Page Layouts: 6 guidelines · Score: 9.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #111 Violated Low · Score: -13.8

Guideline #144 Adhered High · Score: 23.6

Guideline #154 Violated High · Score: -19.7

Guideline #149 Violated High · Score: -19.7

Guideline #234 Adhered High · Score: 19.7

Guideline #176 Adhered High · Score: 19.7

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: -21.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #159 Violated High · Score: -23.6

Guideline #169 Adhered Low · Score: 7.9

Guideline #77 Adhered High · Score: 11.8

Guideline #109 Violated Low · Score: -15.8

Guideline #110 Violated Low · Score: -13.8

Guideline #113 Violated Low · Score: -13.8

Guideline #112 Violated High · Score: -15.8

Guideline #114 Adhered High · Score: 7.9

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Adhered Low · Score: 9.9

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Violated High · Score: -27.6

Guideline #163 Adhered High · Score: 23.6

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: 9.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #208 Adhered Low · Score: 9.9

Guideline #140 Adhered High · Score: 11.8

Guideline #104 Violated High · Score: -31.5

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Not Applicable · Score: 0.0

Guideline #106 Not Applicable · Score: 0.0

Guideline #127 Adhered High · Score: 19.7

Guideline #179 Adhered High · Score: 27.6

Guideline #180 Violated High · Score: -27.6

Guideline #185 Not Applicable · Score: 0.0

Mobile Checkout Information: 15 guidelines · Score: 94.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Issue Resolved · Score: 27.6

Guideline #168 Violated Low · Score: -11.8

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Issue Resolved · Score: 23.6

Guideline #150 Not Applicable · Score: 0.0

Guideline #205 Adhered High · Score: 19.7

Guideline #118 Violated High · Score: -19.7

Guideline #194 Adhered High · Score: 19.7

Guideline #192 Adhered High · Score: 7.9

Guideline #196 Adhered High · Score: 7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Adhered High · Score: 11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Adhered High · Score: 11.8

Mobile Form Field Usability: 18 guidelines · Score: 106.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #186 Adhered High · Score: 27.6

Guideline #190 Adhered High · Score: 23.6

Guideline #121 Adhered High · Score: 19.7

Guideline #183 Not Applicable · Score: 0.0

Guideline #189 Issue Resolved · Score: 19.7

Guideline #128 Not Applicable · Score: 0.0

Guideline #187 Adhered High · Score: 7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated High · Score: -31.5

Guideline #156 Violated High · Score: -31.5

Guideline #160 Violated High · Score: -27.6

Guideline #157 Adhered High · Score: 23.6

Guideline #145 Issue Resolved · Score: 23.6

Guideline #171 Adhered High · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Adhered High · Score: 7.9

Touch Keyboards: 5 guidelines · Score: 51.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #71 Adhered Low · Score: 11.8

Guideline #65 Adhered High · Score: 23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Violated High · Score: -7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: 27.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #119 Not Applicable · Score: 0.0

Guideline #224 Violated High · Score: -31.5

Guideline #226 Adhered Low · Score: 11.8

Guideline #225 Adhered High · Score: 19.7

Guideline #223 Adhered High · Score: 15.8

Guideline #227 Adhered High · Score: 11.8

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Staples’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.




Industry Comparison: Office Supplies

Overall Staples ranks 22 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 2 in the Office Supplies industry.

Poor
Acceptable
Good