Benchmarks

Sephora’s E-Commerce UX

This is a case study of Sephora’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 808 design elements. 148 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Sephora’s overall e-commerce UX performance is decent. Their UX is in large part dimished by broken Customer Accounts, mediocre Product Lists & Filtering, and mediocre Cart & Checkout.

First benchmarked in April 2012, and reviewed 21 times since then, most recently December 2021.


Performance: 42.1decent

URL: sephora.com


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

837 Guidelines · Performance:

Desktop Web

484 Guidelines · Performance:

Homepage & Category

59 Guidelines · Performance:

Homepage

15 Guidelines · Performance:

Category Taxonomy

13 Guidelines · Performance:

Main Navigation

16 Guidelines · Performance:

Intermediary Category Pages

6 Guidelines · Performance:

Site-Wide Layout

9 Guidelines · Performance:

On-Site Search

47 Guidelines · Performance:

Search Query Types

9 Guidelines · Performance:

Search Form & Logic

10 Guidelines · Performance:

Search Autocomplete

8 Guidelines · Performance:

Results Logic & Guidance

8 Guidelines · Performance:

Results Layout & Filtering

12 Guidelines · Performance:

Product Lists & Filtering

87 Guidelines · Performance:

Product Lists: Layout & Loading

14 Guidelines · Performance:

List Layout

8 Guidelines · Performance:

Loading Products

6 Guidelines · Performance:

List Items: Product Info & Thumbnails

18 Guidelines · Performance:

List Items: Product Info

9 Guidelines · Performance:

List Items: Product Thumbnails

9 Guidelines · Performance:

List Items: Interface & Hit Areas

12 Guidelines · Performance:

Filtering: Available Filters

11 Guidelines · Performance:

Filtering: Scope & Logic

11 Guidelines · Performance:

Filtering: Interface & Layout

11 Guidelines · Performance:

Sorting

10 Guidelines · Performance:

Product Page

96 Guidelines · Performance:

Product Page Layout

11 Guidelines · Performance:

Product Images

11 Guidelines · Performance:

Image Gallery UI

12 Guidelines · Performance:

Price, Purchase & Delivery

16 Guidelines · Performance:

The 'Buy' Section

9 Guidelines · Performance:

Shipping, Returns, and Gifting

7 Guidelines · Performance:

Product Variations

9 Guidelines · Performance:

Product Descriptions & Spec Sheet

15 Guidelines · Performance:

Product Descriptions

10 Guidelines · Performance:

Specifications Sheet

5 Guidelines · Performance:

User Reviews

13 Guidelines · Performance:

Cross-Sells & Cross-Navigation

9 Guidelines · Performance:

Cart & Checkout

130 Guidelines · Performance:

Shopping Cart & "Added to Cart" Behavior

10 Guidelines · Performance:

Account Selection & Creation

9 Guidelines · Performance:

Customer & Address Information

12 Guidelines · Performance:

Gifting Flow & Features

5 Guidelines · Performance:

Shipping & Store Pickup

11 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Order Review & Confirmation

9 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Layout & Flow

23 Guidelines · Performance:

Form & Page Design

10 Guidelines · Performance:

User Interactions & Distractions

9 Guidelines · Performance:

Cross-Sells

4 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Form Fields

23 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

8 Guidelines · Performance:

Customer Accounts

40 Guidelines · Performance:

Account Drop-Down

7 Guidelines · Performance:

Account Dashboard

6 Guidelines · Performance:

Account Sign In

6 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

8 Guidelines · Performance:

Order Tracking & Returns

25 Guidelines · Performance:

Place Order & Order Cancellation

5 Guidelines · Performance:

Order Tracking

9 Guidelines · Performance:

Order Returns

11 Guidelines · Performance:

Mobile Web

353 Guidelines · Performance:

Homepage & Category Navigation

32 Guidelines · Performance:

Homepage

11 Guidelines · Performance:

Category Taxonomy

10 Guidelines · Performance:

Main Navigation

6 Guidelines · Performance:

Intermediary Category Pages

5 Guidelines · Performance:

On-Site Search

38 Guidelines · Performance:

Search Query Types

9 Guidelines · Performance:

Search Form & Logic

9 Guidelines · Performance:

Search Autocomplete

7 Guidelines · Performance:

Results Logic & Guidance

7 Guidelines · Performance:

Results Layout & Filtering

6 Guidelines · Performance:

Product Lists & Filtering

60 Guidelines · Performance:

List Layout

8 Guidelines · Performance:

Loading Products

3 Guidelines · Performance:

List Items: Product Info & Thumbnails

16 Guidelines · Performance:

List Items: Interface & Hit Areas

10 Guidelines · Performance:

Filtering: Available Filters

9 Guidelines · Performance:

Filtering: Scope & Logic

5 Guidelines · Performance:

Filtering: Interface & Layout

6 Guidelines · Performance:

Sorting

3 Guidelines · Performance:

Product Page

93 Guidelines · Performance:

Product Page Layout

5 Guidelines · Performance:

Product Images

9 Guidelines · Performance:

Image Gallery UI

6 Guidelines · Performance:

Product Videos & 360-Views

4 Guidelines · Performance:

The "Buy" Section

9 Guidelines · Performance:

Shipping, Returns, and Gifting

8 Guidelines · Performance:

Product Variations

9 Guidelines · Performance:

Product Descriptions

7 Guidelines · Performance:

Specifications Sheet

5 Guidelines · Performance:

User Reviews

18 Guidelines · Performance:

Auxiliary Content

4 Guidelines · Performance:

Cross-Sells & Cross-Navigation

9 Guidelines · Performance:

Cart & Checkout

107 Guidelines · Performance:

Checkout Layout & Design

4 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

8 Guidelines · Performance:

Account Selection & Creation

9 Guidelines · Performance:

Customer & Address Information

10 Guidelines · Performance:

Gifting Flow & Features

5 Guidelines · Performance:

Shipping & Store Pickup

9 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines · Performance:

Credit Card Form

8 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

User Interactions & Distractions

4 Guidelines · Performance:

Cross-Sells

3 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

Field Design & Input Optimization

17 Guidelines · Performance:

Site-Wide Design & Interaction

23 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Touch Interfaces

9 Guidelines · Performance:

Poor
Mediocre
Decent
Good
Perfect

Mobile App UX Performance

205 Guidelines · Performance:

App - Homepage

4 Guidelines · Performance:

App - Main Navigation & Categories

13 Guidelines · Performance:

Main Navigation

4 Guidelines · Performance:

Category Taxonomy

5 Guidelines · Performance:

Category Pages

4 Guidelines · Performance:

App - On-Site Search

21 Guidelines · Performance:

Autocomplete

7 Guidelines · Performance:

Query Types

5 Guidelines · Performance:

Design & Logic

9 Guidelines · Performance:

App - Product List

41 Guidelines · Performance:

Product List Layout & Features

12 Guidelines · Performance:

Filtering

14 Guidelines · Performance:

List Item Content

15 Guidelines · Performance:

App - Product Pages

41 Guidelines · Performance:

Product Page Layout

3 Guidelines · Performance:

Product Images

16 Guidelines · Performance:

Product Descriptions

5 Guidelines · Performance:

Cross-Sells & Cross-Navigation

6 Guidelines · Performance:

User Reviews

11 Guidelines · Performance:

App - Cart and Checkout

42 Guidelines · Performance:

Shopping Cart

3 Guidelines · Performance:

Account Selection & Creation

3 Guidelines · Performance:

User Info

7 Guidelines · Performance:

Shipping & Store Pickup

8 Guidelines · Performance:

Gifting Flow & Features

4 Guidelines · Performance:

Payment

10 Guidelines · Performance:

Order Review & Confirmation

7 Guidelines · Performance:

App - Forms & Form Fields

24 Guidelines · Performance:

Form Fields

10 Guidelines · Performance:

Field Validation

6 Guidelines · Performance:

Input Optimization

8 Guidelines · Performance:

App - Site-Wide Features & Elements

11 Guidelines · Performance:

App - Accounts & Self-Service

8 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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