Travel Accommodations: New UX Benchmark with 1,900+ Performance Scores and 1,500+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of 5 travel accommodations sites.

This follows from our large-scale user testing research on travel accommodations sites, and adds to our existing e-commerce UX benchmark.

5 Travel Accommodations UX Case Studies

The 5 sites have been manually assessed across 390+ research-based UX parameters relevant to Travel Accommodations, resulting in 1,900+ weighted UX performance scores and 1,500+ worst and best practice examples from accommodations sites.

You can explore our 5 in-depth Travel Accommodations UX case studies using the below links:

Travel Accommodations UX Performance

Each of the 5 travel accommodations sites’ 1,900+ UX performance scores, along with the scores for the 5 other accommodations sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Travel Accommodations research overview page.

Getting access: all 1,900+ UX performance scores, 1,500+ best practice examples, and the UX insights from researching the travel accommodations industry are available immediately and in full within Baymard Premium. (If you already have an account open the Travel Accommodations study.)

If you want to know how your OTA, Hotel, or Property Rental desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Travel Accommodations UX Audit of your site or app.

Authored by Anders Nielsen on July 3, 2024

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