This is a case study of Best Western’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 230 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Best Western’s overall e-commerce UX performance is broken. This is mainly due to broken Property & Room Detail Pages, Property & Room Detail Pages, and Accounts & Self-Service performances.
230 Guidelines · Performance:
Homepage & Main Navigation
12 Guidelines · Performance:
Travel "Booking" Search
52 Guidelines · Performance:
Property & Room Detail Pages
50 Guidelines · Performance:
"Booking" Checkout Process
87 Guidelines · Performance:
Accounts & Self-Service
29 Guidelines · Performance:
186 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
12 pages of Best Western’s e-commerce site, marked up with 179 best practice examples:
10 pages of Best Western’s e-commerce site, marked up with 145 best practice examples:
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