Help travelers compare accommodation and complete their booking

The full-site audit reviews desktop and mobile accommodation search and booking, including property and room information, checkout, and account interfaces. Scoping identifies the relevant business model, flows, and timing. Findings and scorecards are confidential, and 4 advisory calls support your team’s questions and feedback on proposed changes.

Use the audit to prioritize booking improvements, evaluate a redesign before development, or track UX progress over time. It gives teams a shared basis for examining how travelers move from search results and property details toward a completed reservation.

The source compares OTAs such as Booking.com and Expedia, chains such as Hyatt and Best Western, rentals such as Airbnb and HomeToGo, and boutique hotels. Custom reviews can add direct or local competitors. Agree the relevant business models and comparison set during scoping.

Yes. Redesigns and prototypes can be assessed before final development. Share the search, property or room selection, and booking flows you want reviewed so the scope addresses your team’s most important design decisions.

Delivery timing is confirmed during scoping. It depends on the agreed coverage, selected devices and journeys, any custom comparisons, and auditor availability. Your auditor will discuss the expected schedule before the project starts.

All client-specific audits and UX scorecards are strictly confidential. They are excluded from Baymard’s public benchmark databases and are not shared with anyone else. An NDA is available.

If Baymard cannot identify 40 improvements, the audit is still completed and you can choose whether to request a refund. This is a guarantee about the recommendations delivered, rather than a promised revenue or conversion result.

Pricing is based on your agreed scope. Book an audit call or email audit@baymard.com to discuss your goals, requirements, and any custom competitor comparisons.