Benchmarks

Hyatt’s E-Commerce UX

This is a case study of Hyatt’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 193 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Hyatt’s overall e-commerce UX performance is mediocre. This is mainly due to good Homepage & Main Navigation while simultaneously having mediocre “Booking” Checkout Process and Property & Room Detail Pages.

First benchmarked in April 2022 and reviewed once in June 2024.


Performance36.9Mediocre

URLhyatt.com


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Poor
Mediocre
Decent
Good
Perfect

Desktop Web

193 Guidelines · Performance:

Homepage & Main Navigation

9 Guidelines · Performance:

Travel "Booking" Search

46 Guidelines · Performance:

Property & Room Detail Pages

45 Guidelines · Performance:

"Booking" Checkout Process

61 Guidelines · Performance:

Customer Accounts

18 Guidelines · Performance:

Site-Wide Features & Design

14 Guidelines · Performance:

Mobile Web

197 Guidelines · Performance:

Mobile Homepage & Main Navigation

9 Guidelines · Performance:

Mobile Travel "Booking" Search

44 Guidelines · Performance:

Mobile Property & Room Detail Pages

42 Guidelines · Performance:

Mobile "Booking" Checkout Process

66 Guidelines · Performance:

Mobile Customer Accounts

14 Guidelines · Performance:

Mobile Site-Wide Features & Design

22 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.