This is a case study of Hyatt’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 230 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Hyatt’s overall e-commerce UX performance is mediocre. This is mainly due to broken Accounts & Self-Service and Property & Room Detail Pages performances.
First benchmarked in April 2022.
Desktop Web
230 Guidelines · Performance:
Homepage & Main Navigation
21 Guidelines · Performance:
Travel "Booking" Search
53 Guidelines · Performance:
Property & Room Detail Pages
50 Guidelines · Performance:
"Booking" Checkout Process
87 Guidelines · Performance:
Accounts & Self-Service
19 Guidelines · Performance:
Mobile Web
186 Guidelines · Performance:
Mobile Homepage & Main Navigation
10 Guidelines · Performance:
Mobile Travel "Booking" Search
44 Guidelines · Performance:
Mobile Property & Room Detail Pages
48 Guidelines · Performance:
Mobile "Booking" Checkout Process
61 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
23 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
16 pages of Hyatt’s e-commerce site, marked up with 186 best practice examples:
12 pages of Hyatt’s e-commerce site, marked up with 148 best practice examples:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 375 articles in the full public archive.