Benchmarks

Prince Akatoki London’s E-Commerce UX

This is a case study of Prince Akatoki London’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 230 design elements. 148 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Prince Akatoki London’s overall e-commerce UX performance is broken. Their UX is especially thwarted by usability issues related to broken “Booking” Checkout Process, Accounts & Self-Service, and “Booking” Checkout Process performances.


Performance: -5.2broken

URL: theprinceakatokilondon.com


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Poor
Mediocre
Decent
Good
Perfect

Desktop Web

230 Guidelines · Performance:

Homepage & Main Navigation

12 Guidelines · Performance:

Homepage

8 Guidelines · Performance:

Main Navigation & Taxonomy

4 Guidelines · Performance:

Travel "Booking" Search

52 Guidelines · Performance:

"Booking" Search Form & Logic

6 Guidelines · Performance:

"Destination" Autocomplete

5 Guidelines · Performance:

Results Layout

12 Guidelines · Performance:

Loading Search Results

5 Guidelines · Performance:

Product Info & Thumbnails

5 Guidelines · Performance:

Map Listing Layout

3 Guidelines · Performance:

Filtering

12 Guidelines · Performance:

Sorting

4 Guidelines · Performance:

Property & Room Detail Pages

50 Guidelines · Performance:

Page Layout

7 Guidelines · Performance:

Property & Room Descriptions

8 Guidelines · Performance:

The "Book" Section

4 Guidelines · Performance:

Property & Room Images & Videos

9 Guidelines · Performance:

Image Gallery UI

4 Guidelines · Performance:

Guest Ratings & Reviews

15 Guidelines · Performance:

Cross-Sells & Cross-Navigation

3 Guidelines · Performance:

"Booking" Checkout Process

87 Guidelines · Performance:

Checkout Types & Layout

10 Guidelines · Performance:

Account Selection & Creation

8 Guidelines · Performance:

Customer & Address Information

11 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

6 Guidelines · Performance:

Field Design & Input Optimization

16 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

User Interactions & Distractions

9 Guidelines · Performance:

Cross-Sells

4 Guidelines · Performance:

Validation Errors & Data Persistence

6 Guidelines · Performance:

Accounts & Self-Service

29 Guidelines · Performance:

Account Drop-Down

4 Guidelines · Performance:

Account Dashboard

5 Guidelines · Performance:

Account Sign In

2 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

5 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

3 Guidelines · Performance:

Site-Wide Design & Navigation

10 Guidelines · Performance:

Mobile Web

186 Guidelines · Performance:

Homepage & Main Navigation

10 Guidelines · Performance:

Homepage

6 Guidelines · Performance:

Main Navigation & Taxonomy

4 Guidelines · Performance:

Travel "Booking" Search

44 Guidelines · Performance:

"Booking" Search Form & Logic

5 Guidelines · Performance:

"Destination" Autocomplete

4 Guidelines · Performance:

Results Layout

13 Guidelines · Performance:

Loading Search Results

3 Guidelines · Performance:

Product Info & Thumbnails

6 Guidelines · Performance:

Filtering

11 Guidelines · Performance:

Sorting

2 Guidelines · Performance:

Property & Room Detail Pages

48 Guidelines · Performance:

Page Layout

6 Guidelines · Performance:

Property & Room Descriptions

7 Guidelines · Performance:

The "Book" Section

4 Guidelines · Performance:

Property & Room Images & Videos

9 Guidelines · Performance:

Image Gallery UI

3 Guidelines · Performance:

Guest Ratings & Reviews

15 Guidelines · Performance:

Cross-Sells & Cross-Navigation

4 Guidelines · Performance:

"Booking" Checkout Process

61 Guidelines · Performance:

Checkout Types & Layout

7 Guidelines · Performance:

Account Selection & Creation

8 Guidelines · Performance:

Customer & Address Information

5 Guidelines · Performance:

Credit Card Form

8 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines · Performance:

Field Design & Input Optimization

12 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

User Interactions & Distractions

4 Guidelines · Performance:

Validation Errors & Data Persistence

6 Guidelines · Performance:

Site-Wide Design & Interaction

23 Guidelines · Performance:

Site-Wide Features & Navigation

15 Guidelines · Performance:

Touch Interfaces

8 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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Prince Akatoki London’s Desktop Web E-Commerce Design

8 pages of Prince Akatoki London’s e-commerce site, marked up with 124 best practice examples:


Prince Akatoki London’s Mobile Web E-Commerce Design

8 pages of Prince Akatoki London’s e-commerce site, marked up with 118 best practice examples:


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