Prince Akatoki London’s E-Commerce UX

This is a case study of Prince Akatoki London’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 193 design elements. 244 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Prince Akatoki London’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to broken Property & Room Detail Pages and “Booking” Checkout Process performances. That said, their site performs great within Customer Accounts.

First benchmarked in April 2022 and reviewed once in June 2024.


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Desktop Web

193 Guidelines · Performance:

Homepage & Main Navigation

9 Guidelines · Performance:

Travel "Booking" Search

46 Guidelines · Performance:

Property & Room Detail Pages

45 Guidelines · Performance:

"Booking" Checkout Process

61 Guidelines · Performance:

Customer Accounts

18 Guidelines · Performance:

Site-Wide Features & Design

14 Guidelines · Performance:

Mobile Web

197 Guidelines · Performance:

Mobile Homepage & Main Navigation

9 Guidelines · Performance:

Mobile Travel "Booking" Search

44 Guidelines · Performance:

Mobile Property & Room Detail Pages

42 Guidelines · Performance:

Mobile "Booking" Checkout Process

66 Guidelines · Performance:

Mobile Customer Accounts

14 Guidelines · Performance:

Mobile Site-Wide Features & Design

22 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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