Benchmarks

Booking.com’s E-Commerce UX

This is a case study of Booking.com’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 230 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Booking.com’s overall e-commerce UX performance is decent. This is mainly due to perfect Homepage & Main Navigation and Homepage & Main Navigation while simultaneously having poor Travel “Booking” Search.

First benchmarked in April 2022.


Performance43.4Decent

URLbooking.com


UX Award Winner (see all):

Travel & AccommodationsTop 1%


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Poor
Mediocre
Decent
Good
Perfect

Desktop Web

230 Guidelines · Performance:

Homepage & Main Navigation

12 Guidelines · Performance:

Travel "Booking" Search

52 Guidelines · Performance:

Property & Room Detail Pages

50 Guidelines · Performance:

"Booking" Checkout Process

87 Guidelines · Performance:

Accounts & Self-Service

29 Guidelines · Performance:

Mobile Web

186 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.