This is a case study of Airbnb’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 230 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Airbnb’s overall e-commerce UX performance is decent. Notably, their UX is hampered by broken Homepage & Main Navigation and poor Property & Room Detail Pages, although this is allieviated somewhat by good Homepage & Main Navigation.
230 Guidelines · Performance:
Homepage & Main Navigation
12 Guidelines · Performance:
Travel "Booking" Search
52 Guidelines · Performance:
Property & Room Detail Pages
50 Guidelines · Performance:
"Booking" Checkout Process
87 Guidelines · Performance:
Accounts & Self-Service
29 Guidelines · Performance:
186 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
17 pages of Airbnb’s e-commerce site, marked up with 191 best practice examples:
14 pages of Airbnb’s e-commerce site, marked up with 135 best practice examples:
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