At Baymard, we’ve just released a new UX benchmark with 9 “Travel Accommodations” UX case studies — 8 mobile apps and 5 desktop and mobile sites.
This follows from our large-scale user testing research on travel accommodation sites and adds to our existing ecommerce UX benchmark.
In this article, we give you a snapshot of the overall UX performance.
9 Travel Accommodations UX Case Studies and the Overall Performance
These are the 9 in-depth Travel Accommodations UX case studies.
The OTA, hotel, and property rental sites and apps have been manually assessed across 590+ research-based UX parameters relevant to Travel Accommodations, resulting in 3,500+ weighted UX performance scores and 2,500+ best practice examples from these sites and apps.
Each of the 3,500+ UX performance scores from the 9 Travel Accommodations case studies is summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
The overall UX performance of the travel accommodation sites and apps range from very “poor” to “decent”, with the average in the “poor” to “mediocre” range.
Many travel accommodation sites and apps falter at the very first step by failing to prioritize the booking search feature on the homepage, often distracting users from their goal of finding a place to stay.
While most sites get the basics right — like visual consistency, pricing visibility, and clear imagery — they frequently miss on deeper essentials such as transparent pricing, effective filters, and review functionality, which adds friction to the decision-making process.
No matter the site and app type — OTA, large-brand chain, boutique hotel, or rental — users depend on streamlined tools and rich, organized content to confidently search, evaluate, and book their ideal accommodation.
As our latest benchmark shows, with only 1 “decent” performing site and none delivering a “good” or better overall user experience, there is plenty of room for improvement.
A publicly available overview of the research and benchmark can be found on our Travel Accommodations UX research overview page.
Getting access: all 3,500+ UX performance scores, 2,500+ best practice examples, and the UX insights from researching the Travel Accommodations industry are available immediately and in full within Baymard. (If you already have access through an account, open the Travel Accommodations UX Benchmark collection.)
If you want to know how your OTA, hotel, or property rental desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Travel Accommodations UX Audit of your site or app.
