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Ann Taylor’s Checkout UX

This is a usability benchmark of the checkout experience of Ann Taylor and 99 other sites. The overall performance of Ann Taylor is acceptable.

Notably, Ann Taylor's checkout performance is hampered by poor Data Input and Focus, although this is helped somewhat by state of the art Copywriting and good Navigation.

Rank: #50 of 100

Usability Score: 468

URL: anntaylor.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 468

Data Input

15 Guidelines · Score: 52.4

Guideline #1: Adhered High · Score: 59.9
Guideline #2: Adhered High · Score: 44.9
Guideline #3: Violated High · Score: -44.9
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.0
Guideline #15: Violated High · Score: -15.0
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Copywriting

8 Guidelines · Score: 146.0

“State of the Art” Performance
Guideline #16: Adhered Low · Score: 29.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Adhered High · Score: 37.4
Guideline #20: Adhered Low · Score: 18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Violated High · Score: -15.0
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Layout

15 Guidelines · Score: 119.8

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Adhered Low · Score: 26.2
Guideline #26: Adhered Low · Score: 26.2
Guideline #27: Violated High · Score: -37.4
Guideline #28: Adhered High · Score: 37.4
Guideline #29: Adhered High · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Violated High · Score: -22.5
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Adhered High · Score: 15.0
Guideline #36: Violated High · Score: -15.0
Guideline #37: Adhered High · Score: 15.0
Guideline #38: Adhered Low · Score: 7.5
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Navigation

8 Guidelines · Score: 123.5

Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Violated High · Score: -44.9
Guideline #42: Adhered Low · Score: 18.7
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Adhered High · Score: 15.0
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Flow

7 Guidelines · Score: -7.5

“Broken” Performance
Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -52.4
Guideline #50: Violated High · Score: -37.4
Guideline #51: Violated High · Score: -29.9
Guideline #52: Adhered High · Score: 29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 33.7

Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Violated High · Score: -37.4
Guideline #57: Adhered Low · Score: 18.7
Guideline #58: Violated High · Score: -37.4
Guideline #59: Issue Resolved · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Adhered High · Score: 29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Ann Taylor’s checkout process adhered to 37 usability guidelines, violated 22, and scored neutral on 1 occasion, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Ann Taylor ranks 50 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 16 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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