26 ‘Apparel & Accessories’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 26 leading e-commerce sites within ‘Apparel & Accessories’ in the US and Europe. Each of the 26 apparel sites has been manually rated across 935 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 214 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Overall UX Performance

935 Guidelines

Desktop Web

291 Guidelines

Mobile Web

295 Guidelines

Mobile App

349 Guidelines

26 ‘Apparel & Accessories’ Sites
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‘Apparel & Accessories’ Case Studies

Deep dive into the performance and page designs of the 26 case studies.

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Apparel & Accessories Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Apparel & Accessories sites.

View Apparel & Accessories Research Topic

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