29 ‘Apparel & Accessories’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 29 leading e-commerce sites within ‘Apparel & Accessories’ in the US and Europe. Each of the 29 apparel sites has been manually rated across 922 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Apparel & Accessories’ Case Studies
Deep dive into the performance and page designs of the 29 case studies.
Overall UX Performance
922 Guidelines
Desktop Web
285 Guidelines
Mobile Web
289 Guidelines
Mobile App
348 Guidelines
UX Industry Highlights
- Sizing tools and fit guidance remain a critical weak spot – Most sites offered strong product imagery and model photos, but failed to support confident size selection. Size charts were buried, variants…
Apparel & Accessories Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Apparel & Accessories sites.
View Research Topic
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