27 ‘Apparel & Accessories’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 27 leading e-commerce sites within ‘Apparel & Accessories’ in the US and Europe. Each of the 27 apparel sites has been manually rated across 950 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
950 Guidelines
Desktop Web
300 Guidelines
Mobile Web
301 Guidelines
Mobile App
349 Guidelines
‘Apparel & Accessories’ Case Studies
Deep dive into the performance and page designs of the 27 case studies.
Related Case Studies
Case studies from other industries you may find interesting.
Apparel & Accessories Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Apparel & Accessories sites.
View Research Topic
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