This is a case study of Victoria’s Secret’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 812 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Victoria’s Secret’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken Order Tracking & Returns, poor Homepage & Category, and poor On-Site Search.
First benchmarked in April 7, 2012, and reviewed 24 times since then, most recently December 7, 2022.
Overall UX Performance
832 Guidelines · Performance:
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
38 Guidelines · Performance:
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
28 pages of Victoria’s Secret’s e-commerce site, marked up with 323 best practice examples:
19 pages of Victoria’s Secret’s e-commerce site, marked up with 273 best practice examples:
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