Benchmarks

Victoria’s Secret’s E-Commerce UX

This is a case study of Victoria’s Secret’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 812 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Victoria’s Secret’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken Order Tracking & Returns, poor Homepage & Category, and poor On-Site Search.

First benchmarked in April 7, 2012, and reviewed 24 times since then, most recently December 7, 2022.


Performance37.0Mediocre

URLvictoriassecret.com/us/


UX Award Winner (see all):

Cart & Checkout (mobile)Top 1%


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

832 Guidelines · Performance:

Desktop Web

458 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

85 Guidelines · Performance:

Product Page

101 Guidelines · Performance:

Cart & Checkout

118 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

12 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

374 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.