This is a case study of American Eagle’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 863 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
American Eagle’s overall e-commerce UX performance is mediocre. This is mainly due to broken Order Tracking & Returns, broken On-Site Search, and poor Customer Accounts performances.
First benchmarked in April 7, 2012, and reviewed 24 times since then, most recently December 15, 2022.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
23 pages of American Eagle’s e-commerce site, marked up with 326 best practice examples:
15 pages of American Eagle’s e-commerce site, marked up with 263 best practice examples:
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