American Eagle UX Case Study
This is a case study of American Eagle’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 547 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
American Eagle’s overall e-commerce UX performance is poor. This is mainly due to poor Desktop Web and mediocre Mobile Web performances.
First benchmarked in April 2012, and reviewed 25 times since then, most recently in July 2024.
Overall UX Performance
547 Guidelines · Performance:
Desktop Web
273 Guidelines · Performance:
Mobile Web
274 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
American Eagle’s Desktop Web E-Commerce Design
24 pages of American Eagle’s e-commerce site, marked up with 246 best practice examples:
American Eagle’s Mobile Web E-Commerce Design
21 pages of American Eagle’s e-commerce site, marked up with 238 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.