On this page there’s 5 highlights (view in Baymard Premium) outlining what Hamleys are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on June 1, 2023 and depicts Hamleys’ Address Book. In total, we’ve reviewed 34 of Hamleys’ page designs. To see them all, visit the full Hamleys UX case study.