On this page there’s 8 highlights (view in Baymard Premium) outlining what Shopify are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 66 plan matrix examples.)

The screenshot was taken on April 9, 2024 and depicts Shopify’s Plan Matrix. In total, we’ve reviewed 26 of Shopify’s page designs. To see them all, visit the full Shopify UX case study.