Also referred to as: Pricing Page, Subscription Plans, Plan Selector, Plan Options
What’s this? Here you’ll find 66 “Plan Matrix” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 256 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The plan matrix page is a primary destination for users considering a digital services subscription, as it allows for a side-by-side comparison of plan pricing and features. The plan matrix helps quickly identify and evaluate meal kit plan information, including subscription basics like shipping and cancellation information. Accordingly, the plan matrix layout, design, and features greatly impact users’ success in identifying the most suitable plan for their specific business or individual needs and, therefore, their purchase decision.
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