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Ann Taylor’s Product Page UX

This is a usability benchmark of the product page experience of Ann Taylor and 59 other sites. The overall performance of Ann Taylor is mediocre.

Ann Taylor's product page experience in particular suffers from usability issues caused by mediocre Cross-Sells & Cross-Navigation, poor Specifications Sheet, and poor User Reviews. That said, their product page experience performs well within Product Images.

Rank: #39 of 60

Usability Score: 259

URL: anntaylor.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 259

Product Page Layout

8 Guidelines · Score: -7.7

Guideline #1: Violated High · Score: -17.9
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Violated High · Score: -15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Issue Resolved · Score: 12.8
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Product Images

9 Guidelines · Score: 98.4

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered Low · Score: 8.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Issue Resolved · Score: 12.8
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Adhered High · Score: 12.8
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Image Gallery UI

10 Guidelines · Score: 38.3

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated High · Score: -17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered Low · Score: 6.4
Guideline #23: Violated Low · Score: -6.4
Guideline #24: Neutral · Score: 0.0
Guideline #25: Adhered High · Score: 7.7
Guideline #26: Adhered High · Score: 7.7
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: -12.8

Guideline #28: Violated High · Score: -12.8
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: 17.9

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Violated High · Score: -12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Violated High · Score: -12.8
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Adhered High · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Adhered High · Score: 5.1
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Shipping, Returns, and Gifting

7 Guidelines · Score: 12.8

Guideline #43: Violated High · Score: -12.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Adhered High · Score: 17.9
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Adhered High · Score: 7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 46.0

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Violated High · Score: -12.8
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Adhered High · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Adhered High · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 61.3

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
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Specifications Sheet

5 Guidelines · Score: 0.0

Guideline #66: Not Applicable · Score: 0.0
Guideline #67: Not Applicable · Score: 0.0
Guideline #68: Not Applicable · Score: 0.0
Guideline #69: Not Applicable · Score: 0.0
Guideline #70: Not Applicable · Score: 0.0
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User Reviews

13 Guidelines · Score: 2.6

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Violated High · Score: -17.9
Guideline #73: Adhered Low · Score: 10.2
Guideline #74: Violated High · Score: -15.3
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Neutral · Score: 0.0
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Violated High · Score: -12.8
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Violated High · Score: -12.8
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: -28.1

“Broken” Performance
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Violated High · Score: -15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 30.7

Guideline #89: Adhered High · Score: 12.8
Guideline #90: Violated Low · Score: -8.9
Guideline #91: Adhered Low · Score: 6.4
Guideline #92: Adhered Low · Score: 6.4
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Not Applicable · Score: 0.0
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Adhered High · Score: 5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Ann Taylor adhered to 44 usability guidelines, violated 20, and scored neutral on 2 occasions, while a remaining 32 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Ann Taylor ranks 39 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 9 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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