Apple Music’s E-Commerce UX

This is a case study of Apple Music’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 235 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Apple Music’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by mediocre Mobile Web.

First benchmarked in December 2021 and reviewed once in July 2024.


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Overall UX Performance

240 Guidelines · Performance:

Desktop Web

124 Guidelines · Performance:

Mobile Web

116 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Apple Music’s Mobile Web E-Commerce Design

9 pages of Apple Music’s e-commerce site, marked up with 84 best practice examples: