AT&T’s E-Commerce UX

This is a case study of AT&T’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 364 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

AT&T’s overall e-commerce UX performance is mediocre. Their main culprits are broken Site-Wide Layout & Features and mediocre Mobile Web performances.

Performance: 31.4Mediocre

URL: att.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

374 Guidelines · Performance:

Desktop Web

198 Guidelines · Performance:

Homepage & Category

23 Guidelines · Performance:

On-Site Search

13 Guidelines · Performance:

Product Information

33 Guidelines · Performance:

Application Flow

84 Guidelines · Performance:

Customer Accounts

33 Guidelines · Performance:

Site-Wide Layout & Features

12 Guidelines · Performance:

Mobile Web

176 Guidelines · Performance:

133 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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