This is a case study of Gousto’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Gousto’s overall e-commerce UX performance is mediocre. On a positive note, Gousto has good Homepage & Main Navigation. This is, however, curtailed by mediocre Mobile Site-Wide Design & Interaction performance.
228 Guidelines · Performance:
Homepage & Main Navigation
16 Guidelines · Performance:
Meal Kit Plans & Quizzes
18 Guidelines · Performance:
Recipe Lists & Pages
43 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
102 Guidelines · Performance:
Site-Wide Design & Interaction
15 Guidelines · Performance:
177 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
11 pages of Gousto’s e-commerce site, marked up with 142 best practice examples:
9 pages of Gousto’s e-commerce site, marked up with 121 best practice examples:
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