Gousto’s E-Commerce UX
This is a case study of Gousto’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Gousto’s overall e-commerce UX performance is mediocre. On a positive note, Gousto has good Homepage & Main Navigation. This is, however, curtailed by mediocre Mobile Site-Wide Design & Interaction performance.
Desktop Web
228 Guidelines · Performance:
Homepage & Main Navigation
16 Guidelines · Performance:
Homepage
10 Guidelines · Performance:
Main Navigation
6 Guidelines · Performance:
Meal Kit Plans & Quizzes
18 Guidelines · Performance:
Meal Kit Subscription Plan Matrix & Selection
10 Guidelines · Performance:
Auxiliary Content & Quizzes
8 Guidelines · Performance:
Recipe Lists & Pages
43 Guidelines · Performance:
Recipe List: Info & Thumbnails
12 Guidelines · Performance:
Recipe List: Filtering & Sorting
10 Guidelines · Performance:
Recipe Page Layout & Features
9 Guidelines · Performance:
Recipe Page: Images & Descriptions
12 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Account Drop-Down
7 Guidelines · Performance:
Account Sign In & Dashboard
8 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
12 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
7 Guidelines · Performance:
Cart & Checkout
102 Guidelines · Performance:
Checkout Features & Layout
17 Guidelines · Performance:
Shopping Cart & “Added to Cart” Behavior
6 Guidelines · Performance:
Account Selection & Creation
6 Guidelines · Performance:
Customer & Address Information
11 Guidelines · Performance:
Shipping Options
6 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
7 Guidelines · Performance:
Credit Card Form
8 Guidelines · Performance:
Order Review, Subscription Confirmation, & Cancellation
12 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
5 Guidelines · Performance:
Field Design & Input Optimization
14 Guidelines · Performance:
Site-Wide Design & Interaction
15 Guidelines · Performance:
Mobile Web
177 Guidelines · Performance:
Mobile Homepage & Main Navigation
14 Guidelines · Performance:
Mobile Homepage
9 Guidelines · Performance:
Mobile Main Navigation
5 Guidelines · Performance:
Mobile Meal Kit Plans & Quizzes
14 Guidelines · Performance:
Mobile Meal Kit Subscription Plan Matrix & Selection
8 Guidelines · Performance:
Mobile Auxiliary Content & Quizzes
6 Guidelines · Performance:
Mobile Recipe Lists & Pages
40 Guidelines · Performance:
Mobile Recipe List: Info & Thumbnails
13 Guidelines · Performance:
Mobile Recipe List: Filtering & Sorting
8 Guidelines · Performance:
Mobile Recipe Page: Layout & Features
7 Guidelines · Performance:
Mobile Recipe Page: Images & Descriptions
12 Guidelines · Performance:
Mobile Cart & Checkout
87 Guidelines · Performance:
Mobile Checkout Features & Layout
12 Guidelines · Performance:
Mobile Shopping Cart & “Added to Cart” Behavior
4 Guidelines · Performance:
Mobile Account Selection & Creation
6 Guidelines · Performance:
Mobile Customer & Address Information
10 Guidelines · Performance:
Mobile Shipping Options
5 Guidelines · Performance:
Mobile Payment Methods & Credit Card Form
11 Guidelines · Performance:
Mobile Order Review & Subscription Confirmation
9 Guidelines · Performance:
Mobile Validation Errors & Data Persistence
10 Guidelines · Performance:
Mobile Field Labels & Microcopy
6 Guidelines · Performance:
Mobile Field Design & Input Optimization
14 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
22 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Gousto’s Desktop Web E-Commerce Design
11 pages of Gousto’s e-commerce site, marked up with 142 best practice examples:
Gousto’s Mobile Web E-Commerce Design
9 pages of Gousto’s e-commerce site, marked up with 121 best practice examples:
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