Benchmarks

Gousto’s E-Commerce UX

This is a case study of Gousto’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Gousto’s overall e-commerce UX performance is mediocre. On a positive note, Gousto has good Homepage & Main Navigation. This is, however, curtailed by mediocre Mobile Site-Wide Design & Interaction performance.


Performance: 39.4Mediocre

URL: gousto.co.uk


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Poor
Mediocre
Decent
Good
Perfect

Desktop Web

228 Guidelines · Performance:

Homepage & Main Navigation

16 Guidelines · Performance:

Homepage

10 Guidelines · Performance:

Main Navigation

6 Guidelines · Performance:

Meal Kit Plans & Quizzes

18 Guidelines · Performance:

Meal Kit Subscription Plan Matrix & Selection

10 Guidelines · Performance:

Auxiliary Content & Quizzes

8 Guidelines · Performance:

Recipe Lists & Pages

43 Guidelines · Performance:

Recipe List: Info & Thumbnails

12 Guidelines · Performance:

Recipe List: Filtering & Sorting

10 Guidelines · Performance:

Recipe Page Layout & Features

9 Guidelines · Performance:

Recipe Page: Images & Descriptions

12 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Account Drop-Down

7 Guidelines · Performance:

Account Sign In & Dashboard

8 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

12 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

7 Guidelines · Performance:

Cart & Checkout

102 Guidelines · Performance:

Checkout Features & Layout

17 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

6 Guidelines · Performance:

Account Selection & Creation

6 Guidelines · Performance:

Customer & Address Information

11 Guidelines · Performance:

Shipping Options

6 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

7 Guidelines · Performance:

Credit Card Form

8 Guidelines · Performance:

Order Review, Subscription Confirmation, & Cancellation

12 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

5 Guidelines · Performance:

Field Design & Input Optimization

14 Guidelines · Performance:

Site-Wide Design & Interaction

15 Guidelines · Performance:

Mobile Web

177 Guidelines · Performance:

Mobile Homepage & Main Navigation

14 Guidelines · Performance:

Mobile Homepage

9 Guidelines · Performance:

Mobile Main Navigation

5 Guidelines · Performance:

Mobile Meal Kit Plans & Quizzes

14 Guidelines · Performance:

Mobile Meal Kit Subscription Plan Matrix & Selection

8 Guidelines · Performance:

Mobile Auxiliary Content & Quizzes

6 Guidelines · Performance:

Mobile Recipe Lists & Pages

40 Guidelines · Performance:

Mobile Recipe List: Info & Thumbnails

13 Guidelines · Performance:

Mobile Recipe List: Filtering & Sorting

8 Guidelines · Performance:

Mobile Recipe Page: Layout & Features

7 Guidelines · Performance:

Mobile Recipe Page: Images & Descriptions

12 Guidelines · Performance:

Mobile Cart & Checkout

87 Guidelines · Performance:

Mobile Checkout Features & Layout

12 Guidelines · Performance:

Mobile Shopping Cart & “Added to Cart” Behavior

4 Guidelines · Performance:

Mobile Account Selection & Creation

6 Guidelines · Performance:

Mobile Customer & Address Information

10 Guidelines · Performance:

Mobile Shipping Options

5 Guidelines · Performance:

Mobile Payment Methods & Credit Card Form

11 Guidelines · Performance:

Mobile Order Review & Subscription Confirmation

9 Guidelines · Performance:

Mobile Validation Errors & Data Persistence

10 Guidelines · Performance:

Mobile Field Labels & Microcopy

6 Guidelines · Performance:

Mobile Field Design & Input Optimization

14 Guidelines · Performance:

Mobile Site-Wide Design & Interaction

22 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.



Gousto’s Mobile Web E-Commerce Design

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