Purple Carrot’s E-Commerce UX

This is a case study of Purple Carrot’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Purple Carrot’s overall e-commerce UX performance is mediocre. This is mainly due to poor Site-Wide Design & Interaction, Recipe Lists & Pages, and Mobile Recipe Lists & Pages performances. That said, their site performs well within Homepage & Main Navigation.

First benchmarked in September 2022.


Get Premium Research Access


Desktop Web

228 Guidelines · Performance:

Homepage & Main Navigation

16 Guidelines · Performance:

Meal Kit Plans & Quizzes

18 Guidelines · Performance:

Recipe Lists & Pages

43 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Cart & Checkout

102 Guidelines · Performance:

Site-Wide Design & Interaction

15 Guidelines · Performance:

Mobile Web

177 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Purple Carrot’s Mobile Web E-Commerce Design

8 pages of Purple Carrot’s e-commerce site, marked up with 125 best practice examples: