This is a case study of Blue Apron’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Blue Apron’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to poor Mobile Recipe Lists & Pages, Mobile Cart & Checkout, and Cart & Checkout performances. That said, their site performs well within Mobile Meal Kit Plans & Quizzes.
228 Guidelines · Performance:
Homepage & Main Navigation
16 Guidelines · Performance:
Meal Kit Plans & Quizzes
18 Guidelines · Performance:
Recipe Lists & Pages
43 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
102 Guidelines · Performance:
Site-Wide Design & Interaction
15 Guidelines · Performance:
177 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
13 pages of Blue Apron’s e-commerce site, marked up with 141 best practice examples:
8 pages of Blue Apron’s e-commerce site, marked up with 122 best practice examples:
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