Benchmarks

8 ‘Meal Kit Subscriptions’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Meal Kit Subscriptions’ desktop and mobile websites in the US and Europe. Each of the 8 Meal Kit Subscriptions desktop and mobile sites has been manually rated across 405 different e-commerce UX elements, all based on Baymard’s 88,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 177 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

228 Guidelines

Homepage & Main Navigation

16 Guidelines

Homepage

10 Guidelines

Main Navigation

6 Guidelines

Meal Kit Plans & Quizzes

18 Guidelines

Meal Kit Subscription Plan Matrix & Selection

10 Guidelines

Auxiliary Content & Quizzes

8 Guidelines

Recipe Lists & Pages

43 Guidelines

Recipe List: Info & Thumbnails

12 Guidelines

Recipe List: Filtering & Sorting

10 Guidelines

Recipe Page Layout & Features

9 Guidelines

Recipe Page: Images & Descriptions

12 Guidelines

Accounts & Self-Services

34 Guidelines

Account Drop-Down

7 Guidelines

Account Sign In & Dashboard

8 Guidelines

'Your Account': Addresses, Payments, & Newsletters

12 Guidelines

Account-Wide Navigation, Structure, & Information

7 Guidelines

Cart & Checkout

102 Guidelines

Checkout Features & Layout

17 Guidelines

Shopping Cart & “Added to Cart” Behavior

6 Guidelines

Account Selection & Creation

6 Guidelines

Customer & Address Information

11 Guidelines

Shipping Options

6 Guidelines

Payment Flow & Methods (Incl. Third-Party)

7 Guidelines

Credit Card Form

8 Guidelines

Order Review, Subscription Confirmation, & Cancellation

12 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

5 Guidelines

Field Design & Input Optimization

14 Guidelines

Site-Wide Design & Interaction

15 Guidelines

Mobile Web

177 Guidelines

Mobile Homepage & Main Navigation

14 Guidelines

Mobile Homepage

9 Guidelines

Mobile Main Navigation

5 Guidelines

Mobile Meal Kit Plans & Quizzes

14 Guidelines

Mobile Meal Kit Subscription Plan Matrix & Selection

8 Guidelines

Mobile Auxiliary Content & Quizzes

6 Guidelines

Mobile Recipe Lists & Pages

40 Guidelines

Mobile Recipe List: Info & Thumbnails

13 Guidelines

Mobile Recipe List: Filtering & Sorting

8 Guidelines

Mobile Recipe Page: Layout & Features

7 Guidelines

Mobile Recipe Page: Images & Descriptions

12 Guidelines

Mobile Cart & Checkout

87 Guidelines

Mobile Checkout Features & Layout

12 Guidelines

Mobile Shopping Cart & “Added to Cart” Behavior

4 Guidelines

Mobile Account Selection & Creation

6 Guidelines

Mobile Customer & Address Information

10 Guidelines

Mobile Shipping Options

5 Guidelines

Mobile Payment Methods & Credit Card Form

11 Guidelines

Mobile Order Review & Subscription Confirmation

9 Guidelines

Mobile Validation Errors & Data Persistence

10 Guidelines

Mobile Field Labels & Microcopy

6 Guidelines

Mobile Field Design & Input Optimization

14 Guidelines

Mobile Site-Wide Design & Interaction

22 Guidelines

Case Studies

Deep dive into the performance and page designs of the 8 case studies.

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