This is a case study of HelloFresh’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
HelloFresh’s overall e-commerce UX performance is mediocre. On a positive note, HelloFresh has perfect Mobile Meal Kit Plans & Quizzes. This is, however, curtailed by poor Mobile Recipe Lists & Pages and Accounts & Self-Services performances.
Desktop Web
228 Guidelines · Performance:
Homepage & Main Navigation
16 Guidelines · Performance:
Meal Kit Plans & Quizzes
18 Guidelines · Performance:
Recipe Lists & Pages
43 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
102 Guidelines · Performance:
Site-Wide Design & Interaction
15 Guidelines · Performance:
Mobile Web
177 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
12 pages of HelloFresh’s e-commerce site, marked up with 150 best practice examples:
9 pages of HelloFresh’s e-commerce site, marked up with 122 best practice examples:
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