HBO Max’s E-Commerce UX
This is a case study of HBO Max’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 255 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
HBO Max’s overall e-commerce UX performance is mediocre. On a positive note, HBO Max has good Site-Wide Features & Navigation. This is, however, curtailed by broken Page Types & Design performance.
Overall UX Performance
255 Guidelines · Performance:
Desktop Web
152 Guidelines · Performance:
Homepage & Navigation
24 Guidelines · Performance:
Homepage
9 Guidelines · Performance:
Main Navigation
15 Guidelines · Performance:
Page Types & Design
17 Guidelines · Performance:
Plan Matrix
8 Guidelines · Performance:
Checkout
77 Guidelines · Performance:
Checkout Types & Layout
11 Guidelines · Performance:
Customer & Address Information
6 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
4 Guidelines · Performance:
Credit Card Form
9 Guidelines · Performance:
Order Review
5 Guidelines · Performance:
Order Confirmation & E-Mail
4 Guidelines · Performance:
User Interactions & Distractions
7 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
7 Guidelines · Performance:
Field Design & Input Optimization
14 Guidelines · Performance:
Sign-Up & Account Management
12 Guidelines · Performance:
Site-Wide Features & Navigation
14 Guidelines · Performance:
Mobile Web
103 Guidelines · Performance:
Homepage & Navigation
12 Guidelines · Performance:
Homepage
6 Guidelines · Performance:
Main Navigation
6 Guidelines · Performance:
Page Types & Design
10 Guidelines · Performance:
Checkout
59 Guidelines · Performance:
Checkout Types & Layout
4 Guidelines · Performance:
Customer & Address Information
5 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
4 Guidelines · Performance:
Credit Card Form
7 Guidelines · Performance:
Order Review
5 Guidelines · Performance:
Order Confirmation & E-Mail
4 Guidelines · Performance:
User Interactions & Distractions
3 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
6 Guidelines · Performance:
Field Design & Input Optimization
11 Guidelines · Performance:
Sign-Up & Account Management
3 Guidelines · Performance:
Site-Wide Design & Interaction
19 Guidelines · Performance:
Site-Wide Features & Navigation
11 Guidelines · Performance:
Touch Interfaces
8 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
HBO Max’s Desktop Web E-Commerce Design
9 pages of HBO Max’s e-commerce site, marked up with 88 best practice examples:
HBO Max’s Mobile Web E-Commerce Design
5 pages of HBO Max’s e-commerce site, marked up with 59 best practice examples:
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