HBO Max’s E-Commerce UX

This is a case study of HBO Max’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 255 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

HBO Max’s overall e-commerce UX performance is mediocre. On a positive note, HBO Max has good Site-Wide Features & Navigation. This is, however, curtailed by broken Page Types & Design performance.

Performance: 37.6Mediocre


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Overall UX Performance

255 Guidelines · Performance:

Desktop Web

152 Guidelines · Performance:

Homepage & Navigation

24 Guidelines · Performance:

Page Types & Design

17 Guidelines · Performance:

Plan Matrix

8 Guidelines · Performance:


77 Guidelines · Performance:

Sign-Up & Account Management

12 Guidelines · Performance:

Site-Wide Features & Navigation

14 Guidelines · Performance:

Mobile Web

103 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

HBO Max’s Desktop Web E-Commerce Design

9 pages of HBO Max’s e-commerce site, marked up with 88 best practice examples:

HBO Max’s Mobile Web E-Commerce Design

5 pages of HBO Max’s e-commerce site, marked up with 59 best practice examples:

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