7 ‘Vitamins & Supplements’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 e-commerce sites within ‘Vitamins & Supplements’ in the US and Europe. Each of the 7 Vitamins & Supplements sites has been manually rated across 505 different e-commerce UX elements, all based on Baymard’s 200,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 325 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Vitamins & Supplements’ Case Studies
Deep dive into the performance and page designs of the 7 case studies.
Overall UX Performance
505 Guidelines
Desktop Web
250 Guidelines
Mobile Web
255 Guidelines
UX Industry Highlights
- Filtering lacked essential health criteria — The majority of sites had issues narrowing results by specialized health criteria. Most sites were missing essential filters for symptoms and health goals…
Vitamins & Supplements Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Vitamins & Supplements sites.
View Research Topic
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