This is a case study of Much Better Adventures’ ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 336 design elements. 333 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Much Better Adventures’ overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Much Better Adventures’ case study.
First benchmarked in August 2023.
Much Better Adventures’ UX Performance upgrade

Benchmark Chart
This UX performance chart is part of Baymard's premium UX research. Create a free account to preview selected research, or compare plans to unlock full access for your team.
Included with access
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
13 pages of Much Better Adventures’ ecommerce site, marked up with 120 best practice examples:
14 pages of Much Better Adventures’ ecommerce site, marked up with 124 best practice examples:
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Form Usability: Getting ‘Address Line 2’ Right
See all 456 articles in the full public archive.