This is a case study of Much Better Adventures’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 170 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Much Better Adventures’ overall e-commerce UX performance is decent. On a positive note, Much Better Adventures has perfect Tour Lists & Filtering and perfect Mobile Tour Lists & Filtering. This is, however, curtailed by broken Site-Wide Features and poor Mobile Site-Wide Features performances.
174 Guidelines · Performance:
Homepage & Category Navigation
16 Guidelines · Performance:
Tour Lists & Filtering
28 Guidelines · Performance:
11 Guidelines · Performance:
Tour Details Page
42 Guidelines · Performance:
"Booking" Checkout Process
63 Guidelines · Performance:
14 Guidelines · Performance:
170 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
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13 pages of Much Better Adventures’ e-commerce site, marked up with 120 best practice examples:
14 pages of Much Better Adventures’ e-commerce site, marked up with 124 best practice examples:
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