Much Better Adventures’ E-Commerce UX

This is a case study of Much Better Adventures’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 170 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Much Better Adventures’ overall e-commerce UX performance is decent. On a positive note, Much Better Adventures has perfect Tour Lists & Filtering and perfect Mobile Tour Lists & Filtering. This is, however, curtailed by broken Site-Wide Features and poor Mobile Site-Wide Features performances.

First benchmarked in August 2023.


UX Award Winner (see all):

Travel Tours & Experience BookingTop 1%

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Desktop Web

174 Guidelines · Performance:

Homepage & Category Navigation

16 Guidelines · Performance:

Tour Lists & Filtering

28 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Tour Details Page

42 Guidelines · Performance:

"Booking" Checkout Process

63 Guidelines · Performance:

Site-Wide Features

14 Guidelines · Performance:

Mobile Web

170 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.