Sea Paradise’s E-Commerce UX

This is a case study of Sea Paradise’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 174 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Sea Paradise’s overall e-commerce UX performance is broken. Some of Sea Paradise’s biggest UX issues are caused by broken Site-Wide Features, Mobile Tour Details Page, and Mobile Site-Wide Features performances.

First benchmarked in August 2023.


Get Premium Research Access


Desktop Web

174 Guidelines · Performance:

Homepage & Category Navigation

16 Guidelines · Performance:

Tour Lists & Filtering

28 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Tour Details Page

42 Guidelines · Performance:

"Booking" Checkout Process

63 Guidelines · Performance:

Site-Wide Features

14 Guidelines · Performance:

Mobile Web

170 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Sea Paradise’s Desktop Web E-Commerce Design

7 pages of Sea Paradise’s e-commerce site, marked up with 106 best practice examples:

Sea Paradise’s Mobile Web E-Commerce Design

7 pages of Sea Paradise’s e-commerce site, marked up with 110 best practice examples: