Sea Paradise’s E-Commerce UX

This is a case study of Sea Paradise’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 174 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Sea Paradise’s overall e-commerce UX performance is broken. Some of Sea Paradise’s biggest UX issues are caused by broken Site-Wide Features, Mobile Tour Details Page, and Mobile Site-Wide Features performances.

Performance: -2.3Broken

URL: seaparadise.com

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Poor

Mediocre

Decent

Good

Perfect

Desktop Web

174 Guidelines · Performance:

Homepage & Category Navigation

16 Guidelines · Performance:

Tour Lists & Filtering

28 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Tour Details Page

42 Guidelines · Performance:

"Booking" Checkout Process

63 Guidelines · Performance:

Site-Wide Features

14 Guidelines · Performance:

Mobile Web

170 Guidelines · Performance:

133 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.