Sea Saffron’s E-Commerce UX

This is a case study of Sea Saffron’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 174 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Sea Saffron’s overall e-commerce UX performance is mediocre. This is mainly due to broken Site-Wide Features, broken Mobile Site-Wide Features, and poor Mobile Tour Details Page performances.

Performance: 26.1Mediocre


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Desktop Web

174 Guidelines · Performance:

Homepage & Category Navigation

16 Guidelines · Performance:

Tour Lists & Filtering

28 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Tour Details Page

42 Guidelines · Performance:

"Booking" Checkout Process

63 Guidelines · Performance:

Site-Wide Features

14 Guidelines · Performance:

Mobile Web

170 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Sea Saffron’s Desktop Web E-Commerce Design

8 pages of Sea Saffron’s e-commerce site, marked up with 81 best practice examples:

Sea Saffron’s Mobile Web E-Commerce Design

7 pages of Sea Saffron’s e-commerce site, marked up with 86 best practice examples:

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