This is a case study of Wild Rover Tours’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 174 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Wild Rover Tours’ overall e-commerce UX performance is broken. Some of Wild Rover Tours’ biggest UX issues are caused by broken Site-Wide Features, Mobile Tour Lists & Filtering, and Tour Lists & Filtering performances.
174 Guidelines · Performance:
Homepage & Category Navigation
16 Guidelines · Performance:
Tour Lists & Filtering
28 Guidelines · Performance:
11 Guidelines · Performance:
Tour Details Page
42 Guidelines · Performance:
"Booking" Checkout Process
63 Guidelines · Performance:
14 Guidelines · Performance:
170 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
9 pages of Wild Rover Tours’ e-commerce site, marked up with 112 best practice examples:
9 pages of Wild Rover Tours’ e-commerce site, marked up with 117 best practice examples:
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