Wild Rover Tours’ E-Commerce UX
This is a case study of Wild Rover Tours’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 174 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Wild Rover Tours’ overall e-commerce UX performance is broken. Some of Wild Rover Tours’ biggest UX issues are caused by broken Site-Wide Features, Tour Lists & Filtering, and Mobile Tour Lists & Filtering performances.
First benchmarked in August 2023.
Desktop Web
174 Guidelines · Performance:
Homepage & Category Navigation
16 Guidelines · Performance:
Tour Lists & Filtering
28 Guidelines · Performance:
On-Site Search
11 Guidelines · Performance:
Tour Details Page
42 Guidelines · Performance:
"Booking" Checkout Process
63 Guidelines · Performance:
Site-Wide Features
14 Guidelines · Performance:
Mobile Web
170 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Wild Rover Tours’ Desktop Web E-Commerce Design
9 pages of Wild Rover Tours’ e-commerce site, marked up with 112 best practice examples:
Wild Rover Tours’ Mobile Web E-Commerce Design
9 pages of Wild Rover Tours’ e-commerce site, marked up with 117 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 380 articles in the full public archive.